Raphael Thomadsen

Area of Expertise:

Microeconomics/ Industrial Organization, Marketing Management and Strategy, Marketing Research, Pricing

Selected Publications:

• "How Point-of-Sale Marketing Mix Impacts National-Brand Purchase Shares", Management Science, Issue 2, 571-590, with M. Hwang, 2016
• "A Reflection on Analytical Work in Marketing: Three Points of Consensus", Marketing Letters, Issue 2, 381-389, with R. Zeithammer, D. Mayzlin, Y. Orhun, A. Pazgal, D. Purohit, R. Rao, M. Riordan, J. Shin, M. Sun, M. Villas-Boas, 2012
• "Profit-Increasing Consumer Exit", Marketing Science, Issue 6, 998-1008, with A. Pazgal, D. Soberman, 2013
• "You Can Benefit from a Rival's New Product", 24, 2013
• "Effects of Income Distribution Changes on Assortment Size in the Mainstream Grocery Channel", Management Science, Issue 9, 5878–5900, with R. Arreola, R. Bucklin, 2021
• "Vertical Differentiation with Variety-Seeking Customers", Management Science, Issue 2, 390-401, with R. Zeithammer, 2013
• "Behavior-Based Pricing in Vertically Differentiated Markets", Management Science, Issue 8, with K. Rhee, 2017
• "Profit-Increasing Asymmetric Entry", International Journal of Research in Marketing, Issue 1, 107-122, with A. Pazgal, D. Soberman, 2016
• "Seeking an Expanding Competitor: How Product Line Expansion Can Increase All Firms' Profits", Journal of Marketing Research, Issue 3, 349-360, 2012
• "Forecasting the Spread of COVID-19 under Different Reopening Strategies", with M. Liu, S. Yao, 2020

Education

• PhD Stanford University (1994 — 2000)

Companies

• Professor Washington University in St. Louis (2013)
• Assistant Professor UCLA Anderson School of Management (2005 — 2013)
• Assistant Professor Columbia University (2000 — 2005)

Skills

• Analysis
• Social Networking
• Entrepreneurship

Other

Marketing Communications, Statistical Modeling, Econometrics, Economics, Public Speaking, University Teaching, Marketing Research, Teaching, Research, Market Research, Data Analysis, Statistics