Randall Chapman

Principal Chapman and Associates

Randall G. Chapman assists clients with executive education and with marketing strategy, marketing analysis and research, marketing planning, and supply chain management. Dr. Chapman has taught at Vanderbilt University, the University of Michigan, Washington University, the University of Florida, the University of Utah, the University of Melbourne, Boston University, the University of Alberta, the University of Chicago, and Queen's University. He has also held positions with Mercer Management Consulting and The Conference Board of Canada. Dr. Chapman received his B.Comm. (With Distinction) from the University of Alberta and his M.Sc. and Ph.D. from Carnegie‑Mellon University.

Dr. Chapman has conducted more than 300 executive education programs with more than 9,000 participants in the United States and in Australia, Canada, Costa Rica, England, Japan, Hong Kong, Malaysia, The Netherlands, Singapore, Spain, Switzerland, and Thailand since 1980. In addition to his on-going executive education teaching at the University of Michigan, he has taught in executive education programs at the University of Chicago, the University of Minnesota, Washington University, Duke University, the University of North Carolina, the University of Melbourne, and Boston University. Included among the awards he has received for teaching excellence are Washington University's Reid Teaching Award and the unique distinction of being voted "Professor of the Year" by University of Alberta first-year and second-year MBAs in the same year.

Among his areas of consulting practice are customer needs assessment, market segmentation, product/service design and pricing, repositioning analysis and strategy, and marketing planning. He has broad experience with business-to-business, service, and consumer organizations. Dr. Chapman specializes in applying quantitative techniques to marketing problems. Recent consulting and executive education clients include Accenture, Alcoa, eFunds, Eli Lilly, ExxonMobil, Fleetguard, Ford, Intel, InterFirst, Monsanto, Shell, and Siemens.

Dr. Chapman has published more than 50 articles in leading academic and management journals such as the Journal of Marketing Research, Marketing Science, the Journal of Consumer Research, Management Science, the Journal of Marketing, the Journal of Retailing, Marketing Research, the Journal of Product & Brand Management, the Journal of Consumer Marketing, the Journal of Services Marketing, Pricing Strategy & Practice, and Applied Marketing Research. He is the author of LINKS Marketing Strategy Simulation (revised 2003), LINKS Supply Chain Management Simulation (revised 2003), LINKS Positioning Strategy Simulation (2003), PIPELINE™ Inventory Management Simulation (2003), Forecasting Simulation (2003), BRANDMAPS™: The Competitive Marketing Strategy Game, Fourth Edition (Prentice Hall 1997), BRANDS™: A Marketing Game, Second Edition (Prentice Hall 1995), and MAPSS™: Marketing Analysis, Planning, and Strategy Simulations (McGraw-Hill Primis 1994) and a coauthor of College Choices of Academically Able Students (The College Board 1987). He received Boston University's Broderick Prize For Research, a "Best Article of the Year" Award from the Journal of Retailing, and other recognition of research excellence.