Ram Rao

Ram C. Rao is Founders Professor and Professor of Marketing in the School of Management at The University of Texas at Dallas (UTD). He has been on the UTD faculty since 1983. He has previously taught at Queen’s University, Canada, Purdue University and University of Chicago. He has also been a visiting lecturer at Qinghua University, People’s Republic of China; INSEAD, France, Indian Institute of Science, India; and more recently at the Indian School of Business in March 2008. Professor Rao’s research investigates how firms compete and how they should formulate competitive marketing strategies with emphasis on pricing. He has published numerous papers in leading marketing journals, and his research has received support from the National Science Foundation as well as Nortel Networks. He serves on the editorial boards of Journal of Marketing Research and Marketing Science and is past Area Editor of Marketing Science and Associate Editor, Journal of Business Economics and Statistics . He is currently the co-editor of the web-based marketing journal Review of Marketing Science (ROMS) and serves on the Advisory Boards of Quantitative Marketing and Economics, and Marketing Research Network. Professor Rao teaches marketing in the masters programs and game theory in the doctoral program. He also teaches in the on-line program and executive MBA program of the School of Management. Many of his doctoral students, upon graduation, have accepted positions at leading universities and corporations.

Professional Preparation

• B.E. - Mechanical Engineering College of Engineering, Guindy Chennai, India - 2018
• M.S. - Engineering Systems University of California, Los Angeles - 2018
• M.E. - Mechanical Engineering Indian Institute of Science, Bangalore, India - 2018
• Ph.D. - Industrial Administration Carnegie-Mellon University - 1977

Professional Organizations

• Editor, Review of Marketing Science
• Associate Editor, Journal of Business and Economic Statistics
• Editorial board member, Journal of Marketing Research
• Editorial board member, Marketing Science
• The Institute For Operations Research and The Management Sciences (INFORMS)
• American Marketing Association