Ram Bezawada

Prof. Ram Bezawada is an associate professor in the Allen G. Aaronson Department of Marketing & International Business at the Zicklin School of Business, Baruch College. Prof. Bezawada holds a Ph.D. in Marketing from Purdue University. In addition, he also holds an M.S. in Statistics from Purdue University, an MBA in International Business from Indian Institute of Foreign Trade (Delhi) and a B.E. (Hons.) in Chemical Engineering from the Birla Institute of Technology and Science, Pilani (India). Prof. Bezawada’s areas of specialty primarily concern issues relating to marketing analytics, health care analytics and digital media marketing. In addition, he is also interested in pertinent issues at the intersection of marketing and health behavior/health care, cross-category models, new products/branding and retailing. He has consulted and/or provided technical assistance and managerial expertise to several companies in the U.S. both large and small. Prof. Bezawada’s research has been published in leading marketing and information systems journals such as the Journal of Marketing, Marketing Science, Management Science, and Information Systems Research.

Academic Degrees

BE (Hons), Birla Institute of Technology & Science, India, Chemical Engineering

MBA, Indian Institute of Foreign Trade (IIFT), India, International Business

MS, Purdue University, Statistics

PhD, Purdue University, Major: Marketing; Minor: Econometrics 2006

Areas of Expertise

Marketing Analytics, Business Analytics, Social and Digital Media Analytics, Digital Marketing, Multi channel Marketing, Big Data Issues, Health Care Analytics, New Products and Branding, Cross-Category Models, Topics in Retailing

Awards

Winner of MSI Competition on “Social Interactions and Social Media Marketing”, 2014

Nominee, Best European Research Paper of the Year in the ICT Area, 2013-2014

Best Paper in Track Award, AMA Summer Educators Conference, San Francisco, 2011

Winner of the MSI/WIMI Competition for Modeling “Multichannel” Customer Behavior, 2010

UB-2020 Interdisciplinary Research Foundation Award, 2009

Robert W. Johnson Award for Distinguished Research, Purdue University, 2004

AMA-Sheth Doctoral Consortium Fellow, Texas A&M University, 2004

Krannert Excellence in Teaching Award, Purdue University, 2005

Krannert Excellence in Teaching Award, Purdue University, 2004

Krannert Distinguished Teaching Award, Purdue University, 2003