Rakesh Niraj

Rakesh Niraj, PhD, associate professor of marketing in the Department of Design and Innovation, focuses his research on both analytical and empirical modeling of marketing strategy in such areas as customer relationship management (CRM), retailing and social media marketing. Niraj’s ongoing research explores success factors of biotech innovations, impact of customer trust on continued patronage in highly dynamic electronic retailing space and customer evolution across multiple channels in buying from a multi-channel retailer.

Since joining the faculty at Weatherhead School of Management in 2009, Niraj’s courses have included Marketing Analytics for Supply Chain Managers, Measuring Marketing Performance, Customer Relationship Management, and Marketing Metrics.

Niraj has extensive publications in numerous peer-reviewed journals including the JOURNAL OF MARKETING, MANAGEMENT SCIENCE, MARKETING SCIENCE, JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING, and JOURNAL OF MARKETING RESEARCH. He has received several awards for his publications including the MSI/H. Paul Root Best Paper Award for most significant contribution to the advancement of marketing practice.

Niraj has widely presented his work both in the U.S. and abroad, including the European Marketing Academy Annual Conference, American Marketing Association Educator’s Conference, North American Society for Marketing Education in India, and at universities such as University of California, Irvine and Kent State University. Professionally, Niraj has been an

editorial review board member of the JOURNAL OF MARKETING and is a current editorial board member of the JOURNAL OF BUSINESS RESEARCH. He received both his PhD and MSBA from Washington University in St. Louis.

The Weatherhead School of Management is different from other business schools. We are bold in our ideas, creative in our approach, and adaptive in our interactions within a changing business environment. We''ve enhanced traditional management education by integrating the fundamentals of business with ideas and practices that change individuals, organizations and societies. At Weatherhead, we develop leaders as good global citizens who innovate to create sustainable value.

Academic and Professional Activities

• Editorial Review Board Member, Journal of Business Research, 2016 - Present
• Committee Chair, Faculty Search Committee, 2014
• Committee Member, Faculty Council, 2014 - Present
• Committee Chair, Core group on developing MSM in Business Analytics, 2014 - 2015
• Committee Member, Faculty Senate Committee on Undergraduate Education, 2012 - Present
• Leading the efforts to improve undergraduate program, Undergraduate program affairs, 2011 - 2012
• Editorial Review Board Member, Journal of Marketing, Chicago, IL, 2007 - 2008
• Reviewer, Ad Hoc Reviewer, Journal of Marketing, 2001 - Present

Awards

• Outstanding Article Award - Winner, Journal of Business to Business Marketing. (2013).
• 2011 Best Paper Award - Honorable Mention, Decision Sciences Institute. (2011).
• Highly Commended Paper Award - Customer Profitability Implications of Customer Satisfaction Programs, Journal of Business and Industrial Marketing. (2009).
• Recognition as Professor of Excellence, Delta Sigma Pi - University of Southern California. (2009).
• MSI / H. Paul Root Award for Best Paper in advancement of Marketing Practiced, Published by the Journal of Marketing in 2001, AMA - Journal of Marketing. (2002).
• Institute Fellowship, Indian Institute of Management. (1990).