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Rajeev Batra

Sebastian S. Kresge Professor of Marketing. Director of Yaffe Center for Persuasive Communication at Stephen M. Ross School of Business

Schools

  • Stephen M. Ross School of Business

Expertise

Links

Stephen M. Ross School of Business

Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging markets; Asian consumers; emotional advertising: processes, role, measurement and effects; consumers' attitude structure toward brands and brand personality; repetition effects; and advertising budgeting.

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands AuthorsRajeev Batra Published Date06/2012 Source McGraw-Hill

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands AuthorsAmitava Chattopadhyay and Rajeev Batra (equal authorship), with Aysegul Ozsomer Published Date06/2012 Source McGraw-Hill 978-0-07-178289-0

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. AuthorsRajeev Batra Published Date2011 Source Armonk, N.Y.: M.E.Sharpe, 2011

  • The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands AuthorsRajeev Batra Published Date06/2012 Source McGraw-Hill
  • The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands AuthorsAmitava Chattopadhyay and Rajeev Batra (equal authorship), with Aysegul Ozsomer Published Date06/2012 Source McGraw-Hill 978-0-07-178289-0
  • Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. AuthorsRajeev Batra Published Date2011 Source Armonk, N.Y.: M.E.Sharpe, 2011

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