Ragnhild Silkoset

Ragnhild Silkoset is professor in marketing and Dean for the Executive education programs at BI Norwegian Business School.

Prior to this she was appointed as chair of the department of marketing at BI Norwegian Business School. Silkoset has been a visiting scholar for one year at Gatton Business School at the University of Kentucky. Silkoset received the degree of Dr. Economy from BI Norwegian Business School with the thesis "Collective Market Orientation in Co-producing networks". Before that she received the degree Cand Merc at Buskerud University College, majoring in marketing, minor in business administration and minor in educational theory and practice. Her research has been published in international journals such as Journal of Business Venturing, Journal of Business Ethics, European Journal of Marketing, International Business Review and Journal of Business to Business Marketing, among others. In addition, Silkoset co-authored a research method book used by many Norwegian institutions.

In 2011 Norwegian marketing research association appointed her to receive the price as this years marketing analytics for her pedagogical work with the research methodology course at BI. Silkoset has also been used as an expert witness in litigation for both the District Court and Court of Appeal.

Research areas

Strategic alliances, social networks, market orientation, free riding, pricing strategies, and inter-organizational relationships.

Teaching areas

• Research methodology
• Pricing strategy
• Market oriented management
• Marketing channels
• Applied quantitative analysis

ACADEMIC DEGREES

• 2003 BI Norwegian Business School Ph.D Dr. Oecon.
• 1999 Buskerud University College Master
• 1997 Buskerud University College Bachelor

WORK EXPERIENCE

• 2015 - Present BI Norwegian Business School Dean Executive
• 2011 - Present BI Norwegian Business School Professor
• 2011 - 2014 BI Norwegian Business School Head of Department
• 2011 - 2014 Gjøvik University College Adjunct professor
• 2008 - 2011 Gjøvik University College Adjunct Associate Professor
• 2003 - 2011 BI Norwegian Business School Associate professor
• 2002 - 2003 BI Norwegian Business School Assistant Professor
• 1999 - 2002 BI Norwegian Business School Doctoral Fellow
• 2000 - 2001 University of Kentucky, USA Visiting Scholar
• 1997 - 2000 Buskerud University College Lecturer

CONFERENCE PAPERS

Silkoset, Ragnhild; Nygaard, Arne; Kidwell, Roland E*. 

Differential Effects of Governance Mechanisms on Franchisor-Franchisee Unit Opportunism. Academy of Management Annual Meeting; 2012-08-03 - 2012-08-07 BI

Biong, Harald; Silkoset, Ragnhild. 

Will companies pay for clean conscience? The effect of social responsible investments on SMEs' choice of pension funds?. Johan Arndt Memorial Conference; 2011-06-09 - 2011-06-10 BI

Silkoset, Ragnhild; Biong, Harald. 

Causes of Price Premiums in Industrial Markets. Johan Arndt-Konferansen; 2010-06-07 - 2010-06-08 BI

Silkoset, Ragnhild; Nes, Erik Bertin. 

The concept of country affinity in consumer behavior. Johan Arndt-Konferansen; 2010-06-07 - 2010-06-08 BI

Silkoset, Ragnhild; Nes, Erik Bertin. 

Extending the Domain of Animosity in a Cross-National Context: The Effect of Psychosocial Outcomes on Buying Intentions. Johan Arndt Marketing Conference 2009; 2009-11-26 - 2009-11-26 BI

Silkoset, Ragnhild. 

The Dark Side of Agglomeration Externalities. 15th International Conference on Multi-Organizational Partnerships, Alliances, and Networks (MOPAN); 2008-06-25 - 2008-06-27 BI

Kidwell Jr, Roland E.; Nygaard, Arne; Silkoset, Ragnhild. 

Causes and Effects of Free Riding in the Franchisor-Franchisee Relationship. Academy of Management National Meeting, Entrepreneurship Division; 2004-08-06 - 2004-08-06 BI

SCIENTIFIC ARTICLES

Biong, Harald; Silkoset, Ragnhild. 

Buying CSR with employees' pensions? The effect of social responsible investments on Norwegian SMEs' choice of pension fund management: A conjoint survey. International Journal of Bank Marketing 2017 ;Volume 35.(1) p. 56-74 BI

Silkoset, Ragnhild; Nygaard, Arne; Kidwell, Roland E.. 

Differential effects of plural ownership and governance mechanisms in limiting shirkers and free riders. Corporate ownership & control 2016 ;Volume 13.(2) p. 113-131 BI HK NTNU

Nygaard, Arne; Biong, Harald; Silkoset, Ragnhild; Kidwell, Roland E*. 

Leading by example: values-based strategy to instill ethical conduct. Journal of Business Ethics 2015 ;Volume Published ahead of print. p. - BI HK

Biong, Harald; Silkoset, Ragnhild. 

The ineffectiveness of corporate brand investments in creating price premiums. Journal of Marketing Theory and Practice 2014 ;Volume 22.(2) p. 169-184 BI

Nes, Erik Bertin; Yelkur, Rama; Silkoset, Ragnhild. 

Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts. International Business Review 2014 ;Volume 23.(4) p. 774-784 BI

Biong, Harald; Nygaard, Arne; Silkoset, Ragnhild. 

Ledelse, lønnsomhet og etikk gjennom eksemplets makt. Magma - Tidsskrift for økonomi og ledelse 2013 ;Volume 16.(2) p. 39-46 BI NTNU

Silkoset, Ragnhild. 

Negative and Positive Effects of Social Capital on Co-located Firms’ Withholding Efforts. European Journal of Marketing 2013 ;Volume 47.(1-2) p. 174-197 BI

Nes, Erik Bertin; Yelkur, Rama; Silkoset, Ragnhild. 

Exploring the animosity domain and the role of affect in a cross-national context. International Business Review 2012 ;Volume 21.(5) p. 751-765 BI

Biong, Harald; Nygaard, Arne; Silkoset, Ragnhild. 

The Influence of Retail Management's Use of Social Power on Corporate Ethical Values, Employee Commitment, and Performance. Journal of Business Ethics 2010 ;Volume 97.(3) p. 341-363 BI

Dahlstrøm, Robert; Silkoset, Ragnhild; Nilsen, Harald; Nygaard, Arne. 

Venner og kjente - hvordan hjelper de deg til bedre lønnsomhet i næringsklynger?. Magma - Tidsskrift for økonomi og ledelse 2010 ;Volume 13.(5) p. 46-53 BI NTNU

Silkoset, Ragnhild. 

Ti tips for prisstrategier i Krisetider. Magma - Tidsskrift for økonomi og ledelse 2010 ;Volume 13.(1) p. 22-25 BI NTNU

Silkoset, Ragnhild. 

Prisstrategier til norske bedrifter. Magma - Tidsskrift for økonomi og ledelse 2009 ;Volume 12.(4) BI

Biong, Harald; Silkoset, Ragnhild. 

Samarbeid eller konkurranse: to alternative veier til lavere priser og kostnader. Magma - Tidsskrift for økonomi og ledelse 2008 ;Volume 11.(2) p. 59-65 BI

Kidwell Jr, Roland E.; Nygaard, Arne; Silkoset, Ragnhild. 

Antecedents and Effects of Free Riding in the Franchisor-Franchisee Relationship. Journal of Business Venturing 2007 ;Volume 22.(4) p. 522-544 BI

Nes, Erik B.; Solberg, Carl Arthur; Silkoset, Ragnhild. 

The impact of national culture and communication on exporter-distributor relations and on export performance. International Business Review 2007 ;Volume 16.(4) p. 405-424 BI

Biong, Harald; Silkoset, Ragnhild. 

Extendedness as a relationship governance mechanism for securing cooperation in marketing relationships. Journal of Business-to-Business Marketing 2006 ;Volume 13. BI

Silkoset, Ragnhild. 

En empirisk kartlegging av norske bedrifters forventninger til egen krisehåndtering. Magma - Tidsskrift for økonomi og ledelse 2006 ;Volume 9.(4) p. 72-87 BI

BOOKS

Gripsrud, Geir; Olsson, Ulf Henning; Silkoset, Ragnhild. 

Metode og dataanalyse. Beslutningsstøtte for bedrifter ved bruk av JMP. Cappelen Damm Høyskoleforlaget 2010 (ISBN 978-82-7634-864-4) 366 p. BI

Gripsrud, Geir; Silkoset, Ragnhild. 

Metode og Dataanalyse: Beslutingsstøtte for bedrifter ved bruk av JMP. Oppgavesamling. Cappelen Damm Høyskoleforlaget 2010 (ISBN 978-82-7634-865-1) 248 p. BI

Silkoset, Ragnhild. 

Enkel brukermanual for JMP. Cappelen Damm Høyskoleforlaget 2010 (ISBN 978-82-7634-866-8) 74 p. BI

Silkoset, Ragnhild. 

Market Orientation Capabilities: A Study of Learning Processes in Market-oriented Companies. VDM Verlag Dr. Müller Aktiengesellschaft & Co. KG 2009 (ISBN 9783639044294) BI

Gripsrud, Geir; Olsson, Ulf Henning; Silkoset, Ragnhild. 

Metode og Dataanalyse. Med fokus på beslutninger i bedrifter. : Høyskoleforlaget AS 2004 BI

CHAPTERS

Silkoset, Ragnhild. 

Tjenesteproduksjon og innovasjon. I: Innovasjonsprosesser ? om innovasjoners odyssé, Hernes og Koefoed (red). Fagbokforlaget 2007 BI

Silkoset, Ragnhild. 

Failure of collective action: The role of co-market orientation. I: Anthology for Kjell Grønhaug in celebration of his 70th birthday. Anna Mette Fuglseth and Ingeborg Astrid Kleppe (eds). Fagbokforlaget 2005 p. 101-129 BI

MEDIA CONTRIBUTIONS

Silkoset, Ragnhild. 

Dilter du etter?. INNSATS 2011 ;Volume 2. p. 30-31 BI

Silkoset, Ragnhild. 

Fra slakt til suksess. DN [Newspaper] 2011-11-16 BI

Silkoset, Ragnhild. 

Nisjenes død. Aftenposten [Newspaper] 2011-11-22 BI

Silkoset, Ragnhild. 

Nøkkelhullprodukter. P4, Nyheter [Radio] 2011-06-10 BI

Silkoset, Ragnhild. 

Om nettverk. NRK Kveldsåpent [Radio] 2011-11-14 BI

Silkoset, Ragnhild. 

Slakter treningstrendene. VG [Newspaper] 2011-05-01 BI

Silkoset, Ragnhild. 

Vennenettverket. VG [Newspaper] 2011-04-26 BI

Silkoset, Ragnhild. 

Vil bli smartere i å tjene penger. Dagligvarehandelen [Newspaper] 2011-06-14 BI

Silkoset, Ragnhild; Nygaard, Arne; Biong, Harald. 

Eksempelets makt. Ukeavisen Ledelse [Newspaper] 2011-04-29 BI