Rafael Pelote

Rafael Pelote joined Sonae Sierra in 1992, as Market Research Analyst. Currently, as Head of Market Intelligence, he leads a team of 10 professionals dealing with all aspects of research, from location-based to consumer-based. Highly involved with the retail research industry, Rafael chaired the ICSC European Research Group between 2006 and 2009 and was awarded with the Outstanding Service to the Research Community award in 2011.

Rafael earned a BsC in Management and a MsC in Marketing and International Business from INDEG/ISCTE, Lisbon. He also lectures Market Research at the Nova University. Previously to Sonae Sierra, Rafael worked in several companies in the construction sector.

Experience

• Reify.
  • Head of Intelligence & Strategy Mar 2021 –
• NOVA FCSH
  • Guest Lecturer 2011 –
• Sonae Sierra
  • Head of Market Intelligence Mar 2007 – Mar 2021
  • Market Research Manager Jun 1998 – Mar 2007
  • Research Analyst Dec 1992 – May 1998
• S.C. Amadeu Gaudencio,SA
  • HR associate Apr 1988 – Nov 1992
• AGERG, SA
  • Associate Jun 1987 – Apr 1988

Education

• IMD Business School Advanced Management Programme 2018
  • ISCTE - Instituto Universitário de Lisboa Post-Grad Business, International Marketing 1988 – 2004