Priya Narayanan

Priya Narayanan is a researcher, educator, and consultant in Marketing. Her interests include marketing strategy, consumer behavior, digital marketing, and brands.

Education

• PhD in Marketing, Indian Institute of Management Ahmedabad
• MBA, Indian Institute of Management Ahmedabad
• BTech, APJ Abdul Kalam Technological University

Research Areas

• Current research areas: Brand-related feelings, feeling vs. thinking, brand activism, consumer possessions
• Theoretical focus: Consumer information processing
• Substantive interest: Consumer behavior at the intersection of brands and technology
• Methodological expertise: Experimental methods, field experiments, conceptual/theoretical research

Teaching

• Doctoral course on experimental methods
• MBA core courses in marketing
• MBA electives
  • The CMO's Playbook
  • Marketing Strategy for the Digital World
• Executive program in digital marketing and analytics

Academic Positions

• Assistant Professor, Indian Institute of Management Kozhikode, Mar 2020 - Present

Awards

• Winner of the 2021 AMS Review and Sheth Foundation Doctoral Competition for Conceptual Articles
• Competitive research grant award from Academy of Indian Marketing (AIM) and Sheth Foundation, 2021
• Competitive research grant award (Bala and Vasantha Balachandran Research Grant Award) from North American Society for Marketing Education in India (NASMEI), 2020
• Institute-wide best PhD Thesis Award (Tirath Gupta Memorial Award) at the Indian Institute of Management Ahmedabad
• Academic Merit Award (Chaudhury-Padmanabhan-Pant Award) for best academic performance in the first year of PhD at the Indian Institute of Management Ahmedabad
• Institute Scholarship for ranking in the top fifteen students of the MBA cohort each year at the Indian Institute of Management Ahmedabad
• University First Rank in BTech at University of Calicut (now APJ Abdul Kalam Technological University)

Significant Publications

Developing a framework for brand transitions in emerging markets. (under review)

Beyond dual-process models in consumer research: The affective-cognitive conscious-unconscious (ACCU) model for information processing. Priya Narayanan. (under revision)

Narayanan, P., and Sahay, A. The affect premium for brands: Brand-first vs. attribute-first presentation of product information impacts willingness to pay. Journal of Consumer Behaviour 21(6), 1280-1292.

Narayanan, P., Gopalakrishnan, B., and Sahay, A. (2020). Understanding the government's attempt to transform attitudes towards a critical resource: Gold monetization in India. Resources Policy, 66, 101600.