Prashant Mishra

Prof. Prashant Mishra is presently Dean (New Initiative and External Relations) and Professor in the marketing area at IIM Calcutta. He has been Chairperson of Post Graduate Programmes at IIMC during 2008 -2012 and has also been Chairperson of Marketing Area. In Executive education, Prof. Prashant has led, designed and delivered learning and development initiatives for Business Leaders,Mid-level Sales and Marketing leaders, Unit Heads for more than 50 organizations, both in Public and Private sectors.Some salient initiatives were for leading Indian FMCG, Telecom, Banking, Insurance, Pharmaceutical and Energy (including Oil & Gas, Power), Media, and IT Firms. He has also conducted Programmes for Senior Management Professionals with International learning component and has led several senior business executive delegations across the globe for interactions with the Corporate Headquarters, Policy Research Institutions, Local Nodal Ministries, Local Industry Associations and Chambers of Commerce, Manufacturing Units of Leading Firms, International multilateral institutions such as WTO, UN, ILO, EU, OPEC etc, His recent consulting engagements have been mostly on building customer-centric processes, marketing audit, creating new brand and brand strategy, sales process mapping and facilitating strategy planning in leading Indian conglomerates. Some of the courses he teaches in IIMC’s Post Graduate Programme are Marketing Management, Services Marketing, Strategic Marketing, Product and Brand Management, Consumer Behavior to name a few. His research interests include Sales & Marketing Processes, Consumer Psychology, Digital Marketing and sustainability and he has authored several research papers, book chapters, case studies, conference presentations, and published in both national and international journals.

Academic Background:

• Ph.D. in Management from Devi Ahilya University, Indore.;
• MBA from Devi Ahilya University, Indore;
• B.Sc. (Chemistry Hons.) from Patna University, Patna.