Pranav Jindal

Visiting Research Fellow at Duke University - The Fuqua School of Business/Assistant Professor of Marketing at Kenan-Flagler Business School

Schools

  • Kenan-Flagler Business School
  • Indian School of Business (ISB)

Expertise

Links

Biography

Kenan-Flagler Business School

Pranav Jindal studies quantitative marketing and empirical industrial organization with a focus on pricing, price negotiations, consumer beliefs, product insurance and inter-temporal preferences.

Dr. Jindal’s teaching interests focus on using quantitative and analytical tools to understand consumer behavior, and derive managerially relevant insights and practices for firms, especially in topics such as marketing research, pricing strategies and big data analytics.

His research has been published in top journals such as the Journal of Marketing Research, Marketing Science, Journal of Marketing, Management Science and Quantitative Marketing and Economics.

The Marketing Science Institute selected him as a 2021 MSI Young Scholar. The program recognizes the best young marketing academics in the world

He serves on the editorial review board of the Journal of Marketing Research and Marketing Science, and as a referee for several top journals in marketing and economics.

Dr. Jindal has received research grants from the Marketing Science Institute, Institute for Study of Business Markets and Smeal College of Business at the Pennsylvania State University, and the University of North Carolina at Chapel Hill.

Before he began his academic career, Dr. Jindal worked at AbsolutData Research and Analytics. He led projects on designing and analyzing surveys and implementing consumer analytics studies, and was responsible for recruiting and training.

He received his PhD and MBA in marketing from the University of Chicago Booth School of Business and his B. Tech in industrial and production engineering from the Indian Institute of Technology, Delhi

Areas of Expertise

  • marketing
  • pricing
  • consumer behavior
  • risk

Videos

Courses Taught

Read about executive education

Other experts

David Gras

Expertise: Social Entrepreneurship, Corporate Social Responsibility Education: 2013-Syracuse University, Ph.D. Entrepreneurship and Emerging Enterprises 2008-Clemson University, M.S. Marketing 2005-Texas A&M University, B.S. Management David Gras holds a PhD in Entrepreneurship from Sy...

Jennifer Misyak

Biography Jennifer Misyak joined the Behavioural Science Group at WBS in 2012 as a postdoctoral researcher, after obtaining her PhD in Psychology at Cornell University. Her work primarily aims at understanding the principles and foundations for social coordination and human communication, as well...

Looking for an expert?

Contact us and we'll find the best option for you.

Something went wrong. We're trying to fix this error.