Pranav Jindal

Pranav Jindal studies quantitative marketing and empirical industrial organization with a focus on pricing, price negotiations, consumer beliefs, product insurance and inter-temporal preferences.

Dr. Jindal’s teaching interests focus on using quantitative and analytical tools to understand consumer behavior, and derive managerially relevant insights and practices for firms, especially in topics such as marketing research, pricing strategies and big data analytics.

His research has been published in top journals such as the Journal of Marketing Research, Marketing Science, Journal of Marketing, Management Science and Quantitative Marketing and Economics.

The Marketing Science Institute selected him as a 2021 MSI Young Scholar. The program recognizes the best young marketing academics in the world

He serves on the editorial review board of the Journal of Marketing Research and Marketing Science, and as a referee for several top journals in marketing and economics.

Dr. Jindal has received research grants from the Marketing Science Institute, Institute for Study of Business Markets and Smeal College of Business at the Pennsylvania State University, and the University of North Carolina at Chapel Hill.

Before he began his academic career, Dr. Jindal worked at AbsolutData Research and Analytics. He led projects on designing and analyzing surveys and implementing consumer analytics studies, and was responsible for recruiting and training.

He received his PhD and MBA in marketing from the University of Chicago Booth School of Business and his B. Tech in industrial and production engineering from the Indian Institute of Technology, Delhi

Areas of Expertise

• marketing
• pricing
• consumer behavior
• risk