Phillip Pfeifer

Richard S. Reynolds Professor of Business Administration Phillip E. Pfeifer teaches Quantitative Analysis courses in Darden's MBA classrooms. Pfeifer's research focuses on direct marketing and decision modeling. He has written or co-written 50 journal articles, more than 80 Darden cases and several textbooks, and has received the Wachovia Award for Distinguised Case-writer.

Prior to joining the Darden faculty in 1980, he was a research engineer at the Georgia Institute of Technology. He was also a visiting professor at the Stevens Institute of Technology (2010) and the University of Notre Dame (2012).

Education

• PhD Georgia Institute of Technology (1973 — 1979)
• BSIE Lehigh University (1969 — 1973)

Companies

• Richared S. Reynolds Professor Emeritus University of Virginia Darden School of Business (2017)
• Richard S. Reynols Professor of Business University of Virginia Darden School of Business (1980)

Skills

The most important

• Public Speaking
• Marketing Strategy
• Management Consulting

Other

Teaching, Research, Leadership, Marketing, Statistics, Higher Education, Strategic Planning, Data Analysis