Philippe Lasserre

Philippe Lasserre is an Emeritus Professor of Strategy and Asian Business at INSEAD. A French national, he graduated from ESSEC (Paris). After working for 9 years as a financial and commercial manager in France, he joined the University of Texas, where in 1975, he obtained his PhD and became a permanent faculty member of INSEAD.

Since 1975, Professor Lasserre has been involved in teaching, research, and consulting in strategic management and international business. He has contributed to the development of the Euro-Asia Centre, and directed several open enrolment and customised Executive Education programmes for companies such as Astra Indonesia, BP, DBS Bank, Digital Equipment Corporation, Cable & Wireless, Inchcape, Nokia, Whirlpool, Petronas.

Professor Lasserre is the author of various articles on strategy, business in Asia, and joint ventures. He co-authored a book on Strategies for Asia Pacific (Published by Macmillan, November 1995, 1999,2006) and Strategy and Management in Asia Pacific(McGraw-Hill, 1999) and is the author of book on Global Strategic Management (Palgrave, 2003, 2007, 2012,2017).

He has been a visiting professor at the National University of Singapore; the China Europe Management Institute, Beijing; The University of Texas at Dallas; the Curtin University, Perth; and CEIBS, Shanghai.

PUBLICATIONS

• CASE STUDIES - Cemex: Cementing a Global Strategy
• CASE STUDIES - Mass Retailing in Asia (C): The China Expansion
• BOOKS - Global Strategic Management - Palgrave Macmillan
• BOOKS - Strategies for Asia Pacific: Meeting New Challenges - Palgrave Macmillan
• CASE STUDIES - Wal-Mart in Asia
• CASE STUDIES - Mass Retailing in Asia (B): Competition
• CASE STUDIES - Mass Retailing in Asia (A): The Markets
• CASE STUDIES - Carrefour in Asia

RESEARCH AREAS

Business and Corporate Strategy, Multinational Management, Asian Business, Joint Ventures

TEACHING AREAS

Business and Corporate Strategy, Strategies for Asia Pacific, Joint Venturing in Asia and China, Organisation and Human Resources for Asia Pacific, Strategic Alliances, Mergers and Aquisitions, Strategic Management in Developing Countries

INDUSTRY SECTORS

Automobiles, Energy, Oil and Gas, Forestry & Paper, Pharmaceuticals and Health, Retailing