Petri Parvinen
Professor (part-time), Selling and Sales Management at Aalto University School of Business
Schools
- Aalto University School of Business
Links
Biography
Aalto University School of Business
- Selling and Sales Management
- Innovation selling
- Business models
- Marketing spirit
- Healthcare and the social services sector
Peer-reviewed scientific articles
Journal article-refereed, Original researchGenerating Leads with Sequential Persuasion: Should Sales Influence Tactics be Consistent or Complementary?
Pöyry, Essi; Parvinen, Petri; McFarland, Richard G.2017 in JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT (M.E. Sharpe Inc.)ISSN: 0885-3134Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment
Jaakkola, Matti; Frösén, Johanna; Tikkanen, Henrikki; Aspara, Jaakko; Vassinen, Antti; Parvinen, Petri2016 in JOURNAL OF MARKETING MANAGEMENT (Taylor and Francis Ltd.)ISSN: 0267-257XTowards a Governance Approach to Determinants of Reseller Management Success
Parvinen, Petri; Pöyry, Essi2016 in JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING (Emerald Group Publishing Ltd.)ISSN: 0885-8624Advancing e-commerce personalization: Process framework and case study
Kaptein, Maurits; Parvinen, Petri2015 in INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE (M.E. Sharpe Inc.)ISSN: 1086-4415The Danger of Engagement Behavioral Observations of Online Community Activity and Service Spending in the Online Gaming Context
Kaptein, Maurits; Parvinen, Petri; Pöyry, Essi2015 in INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE (M.E. Sharpe Inc.)ISSN: 1086-4415Effective implementation of relationship orientation in new product launches
Matikainen, Minna; Terho, Harri; Matikainen, Esa; Parvinen, Petri; Juppo, Anne2015 in INDUSTRIAL MARKETING MANAGEMENT (ELSEVIER SCIENCE INC)ISSN: 0019-8501An impact-oriented implementation approach in business marketing research : Introduction to the special issue on "Implementing strategies and theories of B2B marketing and sales management"
Möller, Kristian; Parvinen, Petri2015 in INDUSTRIAL MARKETING MANAGEMENT (ELSEVIER SCIENCE INC)ISSN: 0019-8501E-selling: A new avenue of research for service design and online engagement
Parvinen, Petri; Oinas-Kukkonen, Harri; Kaptein, Maurits2015 in ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS (Elsevier)ISSN: 1567-4223Complexity of sales situation and sales lead performance: An empirical study in business-to-business company
Virtanen, Tatu; Parvinen, Petri; Rollins, Minna2015 in INDUSTRIAL MARKETING MANAGEMENT (ELSEVIER SCIENCE INC)ISSN: 0019-8501The significance of the new venture's first sale: The impact of founders' capabilities and proactive sales orientation
Pitkänen, Ilona; Parvinen, Petri; Töytäri, Pekka2014 in JOURNAL OF PRODUCT INNOVATION MANAGEMENT (Wiley-Blackwell)ISSN: 0737-6782Sales activity systematization and performance: differences between product and service firms
Parvinen, Petri; Aspara, Jaakko; Kajalo, Sami; Hietanen, Joel2013 in JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING (Emerald Group Publishing Ltd.)ISSN: 0885-8624Can we get from liking to buying?Behavioral differences in hedonic and utilitarian Facebook usage
Pöyry, Essi; Parvinen, Petri; Malmivaara, Tuuli2013 in ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS (Elsevier)ISSN: 1567-4223Awareness, action and context-specifity of blue ocean practices in sales management
Parvinen, Petri; Aspara, Jaakko; Hietanen, Joel; Kajalo, Sami2011 in MANAGEMENT DECISION (Emerald Group Publishing Ltd.)ISSN: 0025-1747Bridging the theory to application gap in value-based selling
Töytäri, Pekka; Brashear Alejandro, Thomas; Parvinen, Petri; Ollila, Ilmari; Rosendahl, Nora2011 in JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING (Emerald Group Publishing Ltd.)ISSN: 0885-8624Strategic marketing and business performance: a study in three European "engineering countries"
Jaakkola, Matti; Möller, Kristian; Parvinen, Petri; Evanschitzky, Heiner; Mühlbacher, Hans2010 in INDUSTRIAL MARKETING MANAGEMENT (ELSEVIER SCIENCE INC)ISSN: 0019-8501Genre-deviating artist entry: the role of authenticity and fuzziness
Mattsson, Juha T.; Peltoniemi, Mirva; Parvinen, Petri M.T.2010 in MANAGEMENT DECISION (Emerald Group Publishing Ltd.)ISSN: 0025-1747An empirical study of important factors of value-added-reseller relationship in high-technology sales management: a dual pespective
Parvinen, Petri; Niu, Shuanghong2010 in INNOVATIVE MARKETING (Emerald Group Publishing Ltd.)ISSN: 1814-2427Marketisation and the orchestration of healthcare networks in Finland
Parvinen, Petri; Lukkari, Pirjo2010 in JOURNAL OF MANAGEMENT AND MARKETING IN HEALTHCARE (Emerald Group Publishing Ltd.)ISSN: 1753-3031A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business
Aspara, J.; Olkkonen, R.; Tikkanen, H.; Moisander, J.; Parvinen, P.2008 in AMS REVIEW (Emerald Group Publishing Ltd.)ISSN: 1869-814XStakeholder management and path dependence in organization transitions
Lamberg, A.; Pajunen, K.; Parvinen, P.; Savage, G.T.2008 in MANAGEMENT DECISION (Emerald Group Publishing Ltd.)ISSN: 0025-1747Stakeholder management and path dependence in oprganizational transitions
Lamberg, Juha-Antti; Pajunen, Kalle; Parvinen, Petri; Savage, Grant T.2008 in MANAGEMENT DECISION (Emerald Group Publishing Ltd.)ISSN: 0025-1747Pharmaceutical Marketing through the Customer Portfolio: Institutional Influence and Adaptation
Lukkari, P.; Parvinen, P.2008 in INDUSTRIAL MARKETING MANAGEMENT (ELSEVIER SCIENCE INC)ISSN: 0019-8501Stakeholder approach for analyzing organizational change projects
Peltokorpi, Antti; Alho, Antti; Kujala, Jaakko; Aitamurto, J.; Parvinen, P.2008 in INTERNATIONAL JOURNAL OF HEALTH CARE QUALITY ASSURANCE (Emerald Group Publishing Ltd.)Corporate strategic marketing: a new task for top management
Parvinen, Petri; Tikkanen, Henrikki; Aspara, Jaakko2007 in BUSINESS STRATEGY SERIES (Emerald Group Publishing Ltd.)ISSN: 1751-5637Incentive Asymmetries in the Mergers and Acquisitions Process
Parvinen, P.; Tikkanen, H.2007 in JOURNAL OF MANAGEMENT STUDIES (Wiley-Blackwell)ISSN: 0022-2380Using the benefits of picture archiving and communicating systems - constraints in stakeholder governance
Parvinen, Petri; Tolkki, Olli2007 in INTERNATIONAL JOURNAL OF HEALTHCARE TECHNOLOGY AND MANAGEMENT (Inderscience Enterprises Ltd)ISSN: 1368-2156From strategic fit to customer fit
Santala, M.; Parvinen, P.2007 in MANAGEMENT DECISION (Emerald Group Publishing Ltd.)ISSN: 0025-1747Planned and spontaneous orders in the emerging network society
Tikkanen, Henrikki; Parvinen, Petri M.T.2006 in JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING (Emerald Group Publishing Ltd.)ISSN: 0885-8624Conceptual and empirical underpinnings in the research of corporate political activity: A bibliometric analysis
Lamberg, Juha-Antti; Skippari, Mika; Eloranta, Jari; Parvinen, Petri2005 in Finnish Journal of Business Economics (Emerald Group Publishing Ltd.)Managerial cognition, action and the business model of the firm
Lamberg, Juha-Antti; Tikkanen, Henrikki; Kallunki, Juha-Pekka; Parvinen, Petri2005 in MANAGEMENT DECISION (Emerald Group Publishing Ltd.)ISSN: 0025-1747Conceptual and theoretical underpinnings in the research of corporate political activity: a bibliometric analysis
Skippari, Mika; Eloranta, Jari; Lamberg, Juha-Antti; Parvinen, Petri2005 in LIIKETALOUDELLINEN AIKAKAUSKIRJA (Liiketaloustieteellinen Yhdistys Ry)ISSN: 0024-3469The river metaphor for strategic management
Lamberg, J.A.; Parvinen, Petri M.T.2003 in EUROPEAN MANAGEMENT JOURNAL (Elsevier Limited)
Generating Leads with Sequential Persuasion: Should Sales Influence Tactics be Consistent or Complementary?
Pöyry, Essi; Parvinen, Petri; McFarland, Richard G.
2017 in JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT (M.E. Sharpe Inc.)ISSN: 0885-3134
Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment
Jaakkola, Matti; Frösén, Johanna; Tikkanen, Henrikki; Aspara, Jaakko; Vassinen, Antti; Parvinen, Petri
2016 in JOURNAL OF MARKETING MANAGEMENT (Taylor and Francis Ltd.)ISSN: 0267-257X
Towards a Governance Approach to Determinants of Reseller Management Success
Parvinen, Petri; Pöyry, Essi
2016 in JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING (Emerald Group Publishing Ltd.)ISSN: 0885-8624
Advancing e-commerce personalization: Process framework and case study
Kaptein, Maurits; Parvinen, Petri
2015 in INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE (M.E. Sharpe Inc.)ISSN: 1086-4415
The Danger of Engagement Behavioral Observations of Online Community Activity and Service Spending in the Online Gaming Context
Kaptein, Maurits; Parvinen, Petri; Pöyry, Essi
2015 in INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE (M.E. Sharpe Inc.)ISSN: 1086-4415
Effective implementation of relationship orientation in new product launches
Matikainen, Minna; Terho, Harri; Matikainen, Esa; Parvinen, Petri; Juppo, Anne
2015 in INDUSTRIAL MARKETING MANAGEMENT (ELSEVIER SCIENCE INC)ISSN: 0019-8501
An impact-oriented implementation approach in business marketing research : Introduction to the special issue on "Implementing strategies and theories of B2B marketing and sales management"
Möller, Kristian; Parvinen, Petri
2015 in INDUSTRIAL MARKETING MANAGEMENT (ELSEVIER SCIENCE INC)ISSN: 0019-8501
E-selling: A new avenue of research for service design and online engagement
Parvinen, Petri; Oinas-Kukkonen, Harri; Kaptein, Maurits
2015 in ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS (Elsevier)ISSN: 1567-4223
Complexity of sales situation and sales lead performance: An empirical study in business-to-business company
Virtanen, Tatu; Parvinen, Petri; Rollins, Minna
2015 in INDUSTRIAL MARKETING MANAGEMENT (ELSEVIER SCIENCE INC)ISSN: 0019-8501
The significance of the new venture's first sale: The impact of founders' capabilities and proactive sales orientation
Pitkänen, Ilona; Parvinen, Petri; Töytäri, Pekka
2014 in JOURNAL OF PRODUCT INNOVATION MANAGEMENT (Wiley-Blackwell)ISSN: 0737-6782
Sales activity systematization and performance: differences between product and service firms
Parvinen, Petri; Aspara, Jaakko; Kajalo, Sami; Hietanen, Joel
2013 in JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING (Emerald Group Publishing Ltd.)ISSN: 0885-8624
Can we get from liking to buying?Behavioral differences in hedonic and utilitarian Facebook usage
Pöyry, Essi; Parvinen, Petri; Malmivaara, Tuuli
2013 in ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS (Elsevier)ISSN: 1567-4223
Awareness, action and context-specifity of blue ocean practices in sales management
Parvinen, Petri; Aspara, Jaakko; Hietanen, Joel; Kajalo, Sami
2011 in MANAGEMENT DECISION (Emerald Group Publishing Ltd.)ISSN: 0025-1747
Bridging the theory to application gap in value-based selling
Töytäri, Pekka; Brashear Alejandro, Thomas; Parvinen, Petri; Ollila, Ilmari; Rosendahl, Nora
2011 in JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING (Emerald Group Publishing Ltd.)ISSN: 0885-8624
Strategic marketing and business performance: a study in three European "engineering countries"
Jaakkola, Matti; Möller, Kristian; Parvinen, Petri; Evanschitzky, Heiner; Mühlbacher, Hans
2010 in INDUSTRIAL MARKETING MANAGEMENT (ELSEVIER SCIENCE INC)ISSN: 0019-8501
Genre-deviating artist entry: the role of authenticity and fuzziness
Mattsson, Juha T.; Peltoniemi, Mirva; Parvinen, Petri M.T.
2010 in MANAGEMENT DECISION (Emerald Group Publishing Ltd.)ISSN: 0025-1747
An empirical study of important factors of value-added-reseller relationship in high-technology sales management: a dual pespective
Parvinen, Petri; Niu, Shuanghong
2010 in INNOVATIVE MARKETING (Emerald Group Publishing Ltd.)ISSN: 1814-2427
Marketisation and the orchestration of healthcare networks in Finland
Parvinen, Petri; Lukkari, Pirjo
2010 in JOURNAL OF MANAGEMENT AND MARKETING IN HEALTHCARE (Emerald Group Publishing Ltd.)ISSN: 1753-3031
A Theory of Affective Self-Affinity: Definitions and Application to a Company and its Business
Aspara, J.; Olkkonen, R.; Tikkanen, H.; Moisander, J.; Parvinen, P.
2008 in AMS REVIEW (Emerald Group Publishing Ltd.)ISSN: 1869-814X
Stakeholder management and path dependence in organization transitions
Lamberg, A.; Pajunen, K.; Parvinen, P.; Savage, G.T.
2008 in MANAGEMENT DECISION (Emerald Group Publishing Ltd.)ISSN: 0025-1747
Stakeholder management and path dependence in oprganizational transitions
Lamberg, Juha-Antti; Pajunen, Kalle; Parvinen, Petri; Savage, Grant T.
2008 in MANAGEMENT DECISION (Emerald Group Publishing Ltd.)ISSN: 0025-1747
Pharmaceutical Marketing through the Customer Portfolio: Institutional Influence and Adaptation
Lukkari, P.; Parvinen, P.
2008 in INDUSTRIAL MARKETING MANAGEMENT (ELSEVIER SCIENCE INC)ISSN: 0019-8501
Stakeholder approach for analyzing organizational change projects
Peltokorpi, Antti; Alho, Antti; Kujala, Jaakko; Aitamurto, J.; Parvinen, P.
2008 in INTERNATIONAL JOURNAL OF HEALTH CARE QUALITY ASSURANCE (Emerald Group Publishing Ltd.)Corporate strategic marketing: a new task for top management
Parvinen, Petri; Tikkanen, Henrikki; Aspara, Jaakko
2007 in BUSINESS STRATEGY SERIES (Emerald Group Publishing Ltd.)ISSN: 1751-5637
Incentive Asymmetries in the Mergers and Acquisitions Process
Parvinen, P.; Tikkanen, H.
2007 in JOURNAL OF MANAGEMENT STUDIES (Wiley-Blackwell)ISSN: 0022-2380
Using the benefits of picture archiving and communicating systems - constraints in stakeholder governance
Parvinen, Petri; Tolkki, Olli
2007 in INTERNATIONAL JOURNAL OF HEALTHCARE TECHNOLOGY AND MANAGEMENT (Inderscience Enterprises Ltd)ISSN: 1368-2156
From strategic fit to customer fit
Santala, M.; Parvinen, P.
2007 in MANAGEMENT DECISION (Emerald Group Publishing Ltd.)ISSN: 0025-1747
Planned and spontaneous orders in the emerging network society
Tikkanen, Henrikki; Parvinen, Petri M.T.
2006 in JOURNAL OF BUSINESS AND INDUSTRIAL MARKETING (Emerald Group Publishing Ltd.)ISSN: 0885-8624
Conceptual and empirical underpinnings in the research of corporate political activity: A bibliometric analysis
Lamberg, Juha-Antti; Skippari, Mika; Eloranta, Jari; Parvinen, Petri
2005 in Finnish Journal of Business Economics (Emerald Group Publishing Ltd.)Managerial cognition, action and the business model of the firm
Lamberg, Juha-Antti; Tikkanen, Henrikki; Kallunki, Juha-Pekka; Parvinen, Petri
2005 in MANAGEMENT DECISION (Emerald Group Publishing Ltd.)ISSN: 0025-1747
Conceptual and theoretical underpinnings in the research of corporate political activity: a bibliometric analysis
Skippari, Mika; Eloranta, Jari; Lamberg, Juha-Antti; Parvinen, Petri
2005 in LIIKETALOUDELLINEN AIKAKAUSKIRJA (Liiketaloustieteellinen Yhdistys Ry)ISSN: 0024-3469
The river metaphor for strategic management
Lamberg, J.A.; Parvinen, Petri M.T.
2003 in EUROPEAN MANAGEMENT JOURNAL (Elsevier Limited)Book section, Chapters in research booksPrimary and Secondary Technologies in Radiology: A Lean Management Perspective
Tolkki, O.; Parvinen, P.2007 ISBN: 8131407387Impact of Modern Governance on Re-engineering Management Processes In Medical Imaging A Case Study in Helsinki Regional Medical Imaging Centre
Tolkki, Olli; Parvinen, Petri2006 ISBN: 952-10-3494-7The relevance of health care access systems: an exploratory study of seven industrialized countries
Parvinen, Petri; Savage, G.T.2005 ISBN: 0-7623-1228-9The relevance of health care access systems: an exploratory study of seven industrialized countries
Parvinen, Petri; Savage, Grant T.2005 ISBN: 0-7623-1228-9ISSN: 1474-8231
Primary and Secondary Technologies in Radiology: A Lean Management Perspective
Tolkki, O.; Parvinen, P.
2007 ISBN: 8131407387
Impact of Modern Governance on Re-engineering Management Processes In Medical Imaging A Case Study in Helsinki Regional Medical Imaging Centre
Tolkki, Olli; Parvinen, Petri
2006 ISBN: 952-10-3494-7
The relevance of health care access systems: an exploratory study of seven industrialized countries
Parvinen, Petri; Savage, G.T.
2005 ISBN: 0-7623-1228-9
The relevance of health care access systems: an exploratory study of seven industrialized countries
Parvinen, Petri; Savage, Grant T.
2005 ISBN: 0-7623-1228-9
ISSN: 1474-8231
Conference proceedingsPersonalized Product Recommendations: Evidence from the Field
Pöyry, Essi; Hietaniemi, Ninni; Parvinen, Petri; Hamari, Juho; Kaptein, Maurits2017 in Annual Hawaii International Conference on System Sciences. Proceedings (IEEE Computer Society)ISSN: 1530-1605Introduction to gamification Motivations, effects and analytics minitrack
Hamari, Juho; Parvinen, Petri2016 in Proceedings of the Annual Hawaii International Conference on System Sciences (IEEE Computer Society)ISBN: 978-0-7695-5670-3ISSN: 1530-1605Core business processes link market orientation and business performance
Jaakkola, Matti; Frösén, Johanna; Parvinen, Petri; Santala, Matti; Vassinen, Antti2015 ISBN: 0939783290ISSN: 0149-7421Sequential Learning Of Profit Maximizing Sales Prices
Kaptein, Maurits; Parvinen, Petri2015 in Developments in Marketing Science (ACAD MARKETING SCIENCE)ISBN: 978-3-319-10911-4ISSN: 2363-6173Introduction to E-commerce, engagement, and social influence minitrack
Parvinen, Petri; Kaptein, Maurits; Oinas-Kukkonen, Harri; Cheung, Christy2015 in Proceedings of the Annual Hawaii International Conference on System Sciences (IEEE Computer Society)ISBN: 978-1-4799-7367-5ISSN: 1530-1605Consistency or Complementarity? Optimizing Multi-Channel Selling Based on Online Click-Through Data
Pöyry, Essi; Parvinen, Petri; McFarland, Richard2015 in Annual Hawaii International Conference on System Sciences. Proceedings (IEEE Computer Society)ISSN: 1530-1605Real-time adaptation of influence strategies in online selling
Kaptein, Maurits; Parvinen, Petri2014 ISBN: 978-1-4799-2504-9Introduction to HICCS-47 customer engagement and webflow user experience minitrack
Parvinen, Petri; Oinas-Kukkonen, Harri; Kaptein, Maurits2014 in Proceedings of the Annual Hawaii International Conference on System Sciences (IEEE Computer Society)ISBN: 978-1-4799-2504-9ISSN: 1060-3425Payment Anonymity in Pay-What-You-Want Pricing
Pöyry, Essi; Parvinen, Petri2014 ISBN: 978-91-7258-945-2Pay-what-you-want - a field experiment on anonymity and reference price cues
Pöyry, Essi; Parvinen, Petri2014 ISBN: 978-84-370-9453-3The causes and consequencies of price unfairness
Somervuori, Outi; Pöyry, Essi; Parvinen, Petri2014 ISBN: 978-91-7258-945-2Nice to know you: Familiarity and influence in social networks
Kaptein, Maurits; Nass, Clifford; Parvinen, Petri; Markopoulos, Panos2013 ISBN: 978-1-4673-5933-7Pay-what-you-want pricing - the impact of framing
Parvinen, Petri; Pöyry, Essi; Kaptein, Maurits2013 ISBN: 0-87757-351-4ISSN: 1054-0806Theory vs. data driven learning in future e-commerce
Parvinen, Patri; Kaptein, Maurits; Pöyry, Essi2013 ISBN: 978-1-4673-5933-7Optimizing offline adaptive selling through online click-through data
Pöyry, Essi; Parvinen, Petri; McFarland, Richard2013 The power of "like" - interpreting usage behaviors in company-hosted Facebook pages
Pöyry, Essi; Parvinen, Petri; Malmivaara, Tuuli2013 ISBN: 978-1-4673-5933-7Using clicks to drive influence tactics picks: Optimizing offline adaptive selling through online click-through data
Pöyry, Essi; Parvinen, Petri; McFarland, Richard G.2013 Profiling research on consumer psychology
Somervuori, Outi; Parvinen, Petri; Bragge, Johanna; Aspara, Jaakko2013 ISBN: 0-87757-351-4ISSN: 1054-0806The tradeoff between online community activity and consumption: evidence from online poker
Lindholm, Jerry; Kaptein, Maurits; Parvinen, Petri2012 ISBN: 978-0-7695-4525-7Dynamically adapting sales influence tactics in e-commerce
Parvinen, Petri; Kaptein, Maurits2012 Dynamically adapting sales influence tactics in e-commerce
Parvinen, Petri; Kaptein, Maurits2012 Weighted randomized probability matching: Sequential learning of profit maximizing prices
Parvinen, Petri; Kaptein, Maurits2012 What is e-selling?
Parvinen, Petri; Tiainen, Olli2012 The price of customer engagement: How substitution in online services leads to decreasing revenues
Parvinen, Petri; Kaptein, Maurits; Lindholm, Jerry2012 Data-driven vs. theory-driven approaches to e-selling
Parvinen, Petri; Kaptein, Maurits; Pöyry, Essi2012 ISSN: 2010-4626The price of customer engagement: How substitution in online services leads to decreasing revenues
Parvinen, Petri; Kaptein, Maurits; Lindholm, Jerry2012 Weighted randomized probability matching: Sequential learning of profit maximizing prices
Parvinen, Petri; Kaptein, Maurits2012 Hedonic and utilitarian motivations to use Facebook brand communities and their effect on purchase intentions
Pöyry, Essi; Parvinen, Petri; Malmivaara, Tuuli2012 Hedonic and utilitarian search for electronic word-of-mouth
Pöyry, Essi; Parvinen, Petri; Salo, Jari; Blakaj, Hedon2012 ISBN: 978-0-7695-4525-7Gaining superior business performance from market orientation: the mediating role of the core business process capabilities
Jaakkola, Matti; Frösén, Johanna; Tikkanen, Henrikki; Vassinen, Antti; Parvinen, Petri; Aspara, Jaakko2011 Conceptualizing E-selling
Parvinen, Petri; Tiainen, Olli; Salo, Jari; Pöyry, Essi; Blakaj, Hedon2011 ISBN: 978-1-4503-1428-2Online information search and utilization of electronic word-of-mouth
Pöyry, Essi; Parvinen, Petri; Salo, Jari; Blakaj, Hedon; Tiainen, Olli2011 ISBN: 978-1-4503-1428-2Virtual community participation and sales performance - an investigation into an online poker affiliate
Pöyry, Essi; Blakaj, Hedon; Lindholm, Jerry; Parvinen, Petri2011 ISBN: 978-0-646-56330-5Managerial storytelling: how we write up managerial and academic stories in B2B: case study research
Sihvonen, Antti; Pedeliento, Giuseppo; Tikkanen, Henrikki; Salo, Jari; Hietanen, Joel; Mattila, Pekka; Parvinen, Petri2011 "You should have been there": understanding consumer practices of value co-creation through comparative videography
Hietanen, J.; Parvinen, P.; Mattsson, J.; Aspara, J.; Tikkanen, H.2010 ISSN: 1976-8699Defining and performing e-selling through the immersion fit
Parvinen, Petri2010 Adhering to the business model: Differences in sales processes between B2B service and non-service firms
Parvinen, Petri; Aspara, Jaakko; Hietanen, Joel; Kajalo, Sami2010 How to bridge the non-implementation gap in value-based selling
Parvinen, Petri; Töytäri, Pekka; Heiskanen, Ilkka; Rosendahl, Nora2010 Outsourcing knowledge intensive services: Knowledge management challenges in selling and contracting
Parvinen, Petri; Särkkä, Minni; Tolkki, Olli2009 Use and perceived importance of marketing metrics in different business settings
Frösén, Johanna; Jaakkola, Matti; Vassinen, Antti; Aspara, Jaakko; Parvinen, Petri2008 ISBN: 1863081445An Exploratory Empirical Verification of Blue Ocean Strategies: Findings from Sales Strategy
Parvinen, P.; Aspara, J.; Hietanen, J.; Tikkanen, H.2008 Key B2B sales processes in service vs. non-service companies
Parvinen, Petri; Aspara, Jaakko; Kajalo, Sami; Hietanen, Joel2008 ISBN: 1863081445Collaborative Resources in Innovation and Global Competition: Profitability Implications
Parvinen, P.; Tuominen, M.; Hietanen, J.; Tikkanen, H.2008 Transforming from materials provider to project marketer in the international construction industry
Pöntiskoski, E.; Hietanen, J.; Aspara, J.; Rokka, J.; Westerlund, M.; Parvinen, P.2008 ISBN: 1863081445Revisiting the key success factors of project marketing - Case multinational construction company
Pöntiskoski, Erik; Tikkanen, Henrikki; Aspara, Jaakko; Hietanen, Joel; Rokka, Joonas; Parvinen, Petri2008 Combining Process and Financial Management Paradigms in Laboratories
Eklund, F.; Parvinen, P.2007 Strategic marketing and its effect on business performance in three European engineering countries
Jaakkola, M.; Parvinen, P.; Möller, K.2007 Marketization of Healthcare Systems Why Does Orchestrating Changes in Governance Matter?
Lukkari, P.; Parvinen, P.2007 Changing healthcare networks - Orchestrating needed but impossible?
Parvinen, Petri; Lukkari, Pirjo2007 Cognitive Consensus Enables the Weaving of a Net of Business Partners in the Boat Industry
Parvinen, P.; Vassinen, A.; Aspara, J.; Tikkanen, H.2007 Bridging Marketing Activities and Cash Flow Management
Vassinen, A.; Tikkanen, H.; Parvinen, P.2007 Corporate management through corporate strategic marketing
Aspara, J.; Parvinen, P.2006 Emergence of strategic decision-making situations: Evidence from organizational change process
Lamberg, Juha-Antti; Parvinen, Petri2006 Critical Determinants of Entrepreneurial Activities in Purchaser-Provider Systems
Lillrank, Paul; Haukkapää-Haara, Pirjo; Parvinen, Petri2006 Co-evolution of Outsourcing Relationships Experiences from the Private-Public Interface
Parvinen, Petri; Tolkki, Olli2006 A Review of Value Disciplines and a Case Study on Toyota Motor Corporation
Pöntiskoski, E.; Parvinen, P.2006 Strategic marketing in marketing discourse - a bibliometric study
Vassinen, Antti; Parvinen, Petri; Tikkanen, Henrikki2006 Governance Problems in Organizational Change
Ahovuo, Juhani; Tolkki, Olli; Parvinen, Petri2005 Stakeholder governance in organizational transition
Pajunen, Kalle; Parvinen, Petri; Savage, Grant T.2005 Utilizing the benefits of picture archiving and communicating system - governance constraints
Parvinen, Petri; Tolkki, Olli; Fyhr, Nina2005 Managing process interventions in healthcare - a question of governance
Parvinen, Petri; Kujala, Jaakko; Lillrank, Paul; Kouri, Juhani2005 Utilizing the benefits of picture archiving the communicating system - governance constraint
Parvinen, Petri; Tolkki, Olli; Fyhr, N.2005 Ageing Populations May Not Raise the Total Costs of Radiology
Tolkki, Olli; Parvinen, Petri; Ahovuo, Juhani2005 Primary and secondary technologies in radiology: a lean management perspective
Tolkki, Olli; Parvinen, Petri2005 The Use of Radiological Studies at Different Age Cohorts and Ageing Population
Tolkki, Olli; Parvinen, Petri; Ahovuo, Juhani2005 Activity Based vs.Traditional Costing in Radiology: A Comparative Study
Tolkki, Olli; Parvinen, Petri; Ahovuo, Juhani2005 A governance-process framework for healthcare research - some exploratory evidence
Parvinen, Petri; Kujala, Jaakko; Kämäräinen, Vesa; Reijonsaari, Karita2004 ISBN: 0-9549608-1-5Control information effects on process efficiency in healthcare
Reijonsaari, Karita; Kämäräinen, Vesa; Parvinen, Petri2004 ISBN: 0-9549608-1-5Conceptual and empirical underpinnings in the research of corporate political activity
Skippari, Mika; Eloranta, Jari; Parvinen, Petri2004 Patient in process, benefits of reduced throughput time - case HUSpacs
Tolkki, Olli; Ahovuo, Juhani; Kauppinen, Tomi; Fyhr, Nina; Kujala, Jaakko; Parvinen, Petri2004 ISBN: 88-8303-150-4Agency problems in the Mergers and Acquisitions process: An incentive asymmetry perspective
Parvinen, Petri; Tikkanen, Henrikki2003
Personalized Product Recommendations: Evidence from the Field
Pöyry, Essi; Hietaniemi, Ninni; Parvinen, Petri; Hamari, Juho; Kaptein, Maurits
2017 in Annual Hawaii International Conference on System Sciences. Proceedings (IEEE Computer Society)ISSN: 1530-1605
Introduction to gamification Motivations, effects and analytics minitrack
Hamari, Juho; Parvinen, Petri
2016 in Proceedings of the Annual Hawaii International Conference on System Sciences (IEEE Computer Society)ISBN: 978-0-7695-5670-3
ISSN: 1530-1605
Core business processes link market orientation and business performance
Jaakkola, Matti; Frösén, Johanna; Parvinen, Petri; Santala, Matti; Vassinen, Antti
2015 ISBN: 0939783290
ISSN: 0149-7421
Sequential Learning Of Profit Maximizing Sales Prices
Kaptein, Maurits; Parvinen, Petri
2015 in Developments in Marketing Science (ACAD MARKETING SCIENCE)ISBN: 978-3-319-10911-4
ISSN: 2363-6173
Introduction to E-commerce, engagement, and social influence minitrack
Parvinen, Petri; Kaptein, Maurits; Oinas-Kukkonen, Harri; Cheung, Christy
2015 in Proceedings of the Annual Hawaii International Conference on System Sciences (IEEE Computer Society)ISBN: 978-1-4799-7367-5
ISSN: 1530-1605
Consistency or Complementarity? Optimizing Multi-Channel Selling Based on Online Click-Through Data
Pöyry, Essi; Parvinen, Petri; McFarland, Richard
2015 in Annual Hawaii International Conference on System Sciences. Proceedings (IEEE Computer Society)ISSN: 1530-1605
Real-time adaptation of influence strategies in online selling
Kaptein, Maurits; Parvinen, Petri
2014 ISBN: 978-1-4799-2504-9
Introduction to HICCS-47 customer engagement and webflow user experience minitrack
Parvinen, Petri; Oinas-Kukkonen, Harri; Kaptein, Maurits
2014 in Proceedings of the Annual Hawaii International Conference on System Sciences (IEEE Computer Society)ISBN: 978-1-4799-2504-9
ISSN: 1060-3425
Payment Anonymity in Pay-What-You-Want Pricing
Pöyry, Essi; Parvinen, Petri
2014 ISBN: 978-91-7258-945-2
Pay-what-you-want - a field experiment on anonymity and reference price cues
Pöyry, Essi; Parvinen, Petri
2014 ISBN: 978-84-370-9453-3
The causes and consequencies of price unfairness
Somervuori, Outi; Pöyry, Essi; Parvinen, Petri
2014 ISBN: 978-91-7258-945-2
Nice to know you: Familiarity and influence in social networks
Kaptein, Maurits; Nass, Clifford; Parvinen, Petri; Markopoulos, Panos
2013 ISBN: 978-1-4673-5933-7
Pay-what-you-want pricing - the impact of framing
Parvinen, Petri; Pöyry, Essi; Kaptein, Maurits
2013 ISBN: 0-87757-351-4
ISSN: 1054-0806
Theory vs. data driven learning in future e-commerce
Parvinen, Patri; Kaptein, Maurits; Pöyry, Essi
2013 ISBN: 978-1-4673-5933-7
Optimizing offline adaptive selling through online click-through data
Pöyry, Essi; Parvinen, Petri; McFarland, Richard
2013 The power of "like" - interpreting usage behaviors in company-hosted Facebook pages
Pöyry, Essi; Parvinen, Petri; Malmivaara, Tuuli
2013 ISBN: 978-1-4673-5933-7
Using clicks to drive influence tactics picks: Optimizing offline adaptive selling through online click-through data
Pöyry, Essi; Parvinen, Petri; McFarland, Richard G.
2013 Profiling research on consumer psychology
Somervuori, Outi; Parvinen, Petri; Bragge, Johanna; Aspara, Jaakko
2013 ISBN: 0-87757-351-4
ISSN: 1054-0806
The tradeoff between online community activity and consumption: evidence from online poker
Lindholm, Jerry; Kaptein, Maurits; Parvinen, Petri
2012 ISBN: 978-0-7695-4525-7
Dynamically adapting sales influence tactics in e-commerce
Parvinen, Petri; Kaptein, Maurits
2012 Dynamically adapting sales influence tactics in e-commerce
Parvinen, Petri; Kaptein, Maurits
2012 Weighted randomized probability matching: Sequential learning of profit maximizing prices
Parvinen, Petri; Kaptein, Maurits
2012 What is e-selling?
Parvinen, Petri; Tiainen, Olli
2012 The price of customer engagement: How substitution in online services leads to decreasing revenues
Parvinen, Petri; Kaptein, Maurits; Lindholm, Jerry
2012 Data-driven vs. theory-driven approaches to e-selling
Parvinen, Petri; Kaptein, Maurits; Pöyry, Essi
2012 ISSN: 2010-4626
The price of customer engagement: How substitution in online services leads to decreasing revenues
Parvinen, Petri; Kaptein, Maurits; Lindholm, Jerry
2012 Weighted randomized probability matching: Sequential learning of profit maximizing prices
Parvinen, Petri; Kaptein, Maurits
2012 Hedonic and utilitarian motivations to use Facebook brand communities and their effect on purchase intentions
Pöyry, Essi; Parvinen, Petri; Malmivaara, Tuuli
2012 Hedonic and utilitarian search for electronic word-of-mouth
Pöyry, Essi; Parvinen, Petri; Salo, Jari; Blakaj, Hedon
2012 ISBN: 978-0-7695-4525-7
Gaining superior business performance from market orientation: the mediating role of the core business process capabilities
Jaakkola, Matti; Frösén, Johanna; Tikkanen, Henrikki; Vassinen, Antti; Parvinen, Petri; Aspara, Jaakko
2011 Conceptualizing E-selling
Parvinen, Petri; Tiainen, Olli; Salo, Jari; Pöyry, Essi; Blakaj, Hedon
2011 ISBN: 978-1-4503-1428-2
Online information search and utilization of electronic word-of-mouth
Pöyry, Essi; Parvinen, Petri; Salo, Jari; Blakaj, Hedon; Tiainen, Olli
2011 ISBN: 978-1-4503-1428-2
Virtual community participation and sales performance - an investigation into an online poker affiliate
Pöyry, Essi; Blakaj, Hedon; Lindholm, Jerry; Parvinen, Petri
2011 ISBN: 978-0-646-56330-5
Managerial storytelling: how we write up managerial and academic stories in B2B: case study research
Sihvonen, Antti; Pedeliento, Giuseppo; Tikkanen, Henrikki; Salo, Jari; Hietanen, Joel; Mattila, Pekka; Parvinen, Petri
2011 "You should have been there": understanding consumer practices of value co-creation through comparative videography
Hietanen, J.; Parvinen, P.; Mattsson, J.; Aspara, J.; Tikkanen, H.
2010 ISSN: 1976-8699
Defining and performing e-selling through the immersion fit
Parvinen, Petri
2010 Adhering to the business model: Differences in sales processes between B2B service and non-service firms
Parvinen, Petri; Aspara, Jaakko; Hietanen, Joel; Kajalo, Sami
2010 How to bridge the non-implementation gap in value-based selling
Parvinen, Petri; Töytäri, Pekka; Heiskanen, Ilkka; Rosendahl, Nora
2010 Outsourcing knowledge intensive services: Knowledge management challenges in selling and contracting
Parvinen, Petri; Särkkä, Minni; Tolkki, Olli
2009 Use and perceived importance of marketing metrics in different business settings
Frösén, Johanna; Jaakkola, Matti; Vassinen, Antti; Aspara, Jaakko; Parvinen, Petri
2008 ISBN: 1863081445
An Exploratory Empirical Verification of Blue Ocean Strategies: Findings from Sales Strategy
Parvinen, P.; Aspara, J.; Hietanen, J.; Tikkanen, H.
2008 Key B2B sales processes in service vs. non-service companies
Parvinen, Petri; Aspara, Jaakko; Kajalo, Sami; Hietanen, Joel
2008 ISBN: 1863081445
Collaborative Resources in Innovation and Global Competition: Profitability Implications
Parvinen, P.; Tuominen, M.; Hietanen, J.; Tikkanen, H.
2008 Transforming from materials provider to project marketer in the international construction industry
Pöntiskoski, E.; Hietanen, J.; Aspara, J.; Rokka, J.; Westerlund, M.; Parvinen, P.
2008 ISBN: 1863081445
Revisiting the key success factors of project marketing - Case multinational construction company
Pöntiskoski, Erik; Tikkanen, Henrikki; Aspara, Jaakko; Hietanen, Joel; Rokka, Joonas; Parvinen, Petri
2008 Combining Process and Financial Management Paradigms in Laboratories
Eklund, F.; Parvinen, P.
2007 Strategic marketing and its effect on business performance in three European engineering countries
Jaakkola, M.; Parvinen, P.; Möller, K.
2007 Marketization of Healthcare Systems Why Does Orchestrating Changes in Governance Matter?
Lukkari, P.; Parvinen, P.
2007 Changing healthcare networks - Orchestrating needed but impossible?
Parvinen, Petri; Lukkari, Pirjo
2007 Cognitive Consensus Enables the Weaving of a Net of Business Partners in the Boat Industry
Parvinen, P.; Vassinen, A.; Aspara, J.; Tikkanen, H.
2007 Bridging Marketing Activities and Cash Flow Management
Vassinen, A.; Tikkanen, H.; Parvinen, P.
2007 Corporate management through corporate strategic marketing
Aspara, J.; Parvinen, P.
2006 Emergence of strategic decision-making situations: Evidence from organizational change process
Lamberg, Juha-Antti; Parvinen, Petri
2006 Critical Determinants of Entrepreneurial Activities in Purchaser-Provider Systems
Lillrank, Paul; Haukkapää-Haara, Pirjo; Parvinen, Petri
2006 Co-evolution of Outsourcing Relationships Experiences from the Private-Public Interface
Parvinen, Petri; Tolkki, Olli
2006 A Review of Value Disciplines and a Case Study on Toyota Motor Corporation
Pöntiskoski, E.; Parvinen, P.
2006 Strategic marketing in marketing discourse - a bibliometric study
Vassinen, Antti; Parvinen, Petri; Tikkanen, Henrikki
2006 Governance Problems in Organizational Change
Ahovuo, Juhani; Tolkki, Olli; Parvinen, Petri
2005 Stakeholder governance in organizational transition
Pajunen, Kalle; Parvinen, Petri; Savage, Grant T.
2005 Utilizing the benefits of picture archiving and communicating system - governance constraints
Parvinen, Petri; Tolkki, Olli; Fyhr, Nina
2005 Managing process interventions in healthcare - a question of governance
Parvinen, Petri; Kujala, Jaakko; Lillrank, Paul; Kouri, Juhani
2005 Utilizing the benefits of picture archiving the communicating system - governance constraint
Parvinen, Petri; Tolkki, Olli; Fyhr, N.
2005 Ageing Populations May Not Raise the Total Costs of Radiology
Tolkki, Olli; Parvinen, Petri; Ahovuo, Juhani
2005 Primary and secondary technologies in radiology: a lean management perspective
Tolkki, Olli; Parvinen, Petri
2005 The Use of Radiological Studies at Different Age Cohorts and Ageing Population
Tolkki, Olli; Parvinen, Petri; Ahovuo, Juhani
2005 Activity Based vs.Traditional Costing in Radiology: A Comparative Study
Tolkki, Olli; Parvinen, Petri; Ahovuo, Juhani
2005 A governance-process framework for healthcare research - some exploratory evidence
Parvinen, Petri; Kujala, Jaakko; Kämäräinen, Vesa; Reijonsaari, Karita
2004 ISBN: 0-9549608-1-5
Control information effects on process efficiency in healthcare
Reijonsaari, Karita; Kämäräinen, Vesa; Parvinen, Petri
2004 ISBN: 0-9549608-1-5
Conceptual and empirical underpinnings in the research of corporate political activity
Skippari, Mika; Eloranta, Jari; Parvinen, Petri
2004 Patient in process, benefits of reduced throughput time - case HUSpacs
Tolkki, Olli; Ahovuo, Juhani; Kauppinen, Tomi; Fyhr, Nina; Kujala, Jaakko; Parvinen, Petri
2004 ISBN: 88-8303-150-4
Agency problems in the Mergers and Acquisitions process: An incentive asymmetry perspective
Parvinen, Petri; Tikkanen, Henrikki
2003 Non-refereed scientific articles
Unrefereed journal articlesSpecial section on e-selling and online engagement
Parvinen, Petri; Oinas-Kukkonen, Harri; Kaptein, Maurits2015 in ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS (Elsevier)ISSN: 1567-4223
Special section on e-selling and online engagement
Parvinen, Petri; Oinas-Kukkonen, Harri; Kaptein, Maurits
2015 in ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS (Elsevier)ISSN: 1567-4223
Scientific books (monographs)
BookMyyntipsykologia : näin meille myydään
Parvinen, Petri2013 ISBN: 978-952-291-018-9Marketing spirit : oppi realismista ja innostuksesta liiketoiminnassa
Parvinen, Petri2008 ISBN: 978-952-5123-82-1
Myyntipsykologia : näin meille myydään
Parvinen, Petri
2013 ISBN: 978-952-291-018-9
Marketing spirit : oppi realismista ja innostuksesta liiketoiminnassa
Parvinen, Petri
2008 ISBN: 978-952-5123-82-1
Publications intended for professional communities
Published development or research reportVanhusten palvelut Espoossa.Kehittämisen lähtökohdat juurruttamalla
Kivisaari, Sirkku; Saranummi, Niilo; Parvinen, Petri2004
Vanhusten palvelut Espoossa.Kehittämisen lähtökohdat juurruttamalla
Kivisaari, Sirkku; Saranummi, Niilo; Parvinen, Petri
2004 Text book or professional handbook or guidebook or dictionaryBest cases in B2B sales management
Mattsson, Juha; Parvinen, Petri2011 ISBN: 978-952-238-070-8Johtamisen käsikirjat.Myynnin johtaminen
Parvinen, Petri2011 ISSN: 1799-764XStrategisen markkinoinnin perusteet
Tikkanen, Henrikki; Aspara, Jaakko; Parvinen, Petri2007 ISBN: 952-14-1226-4ISSN: 1796-1130Johtaminen terveydenhuollossa : käytännöt, vastuu, valvonta
Parvinen, Petri; Lillrank, Paul; Ilvonen, Karita2005 ISBN: 952-14-1013-2Keskeneräinen potilas : terveydenhuollon tuotannonohjaus
Lillrank, Paul; Kujala, Jaakko; Parvinen, Petri2004 ISBN: 952-14-0841-3
Best cases in B2B sales management
Mattsson, Juha; Parvinen, Petri
2011 ISBN: 978-952-238-070-8
Johtamisen käsikirjat.Myynnin johtaminen
Parvinen, Petri
2011 ISSN: 1799-764X
Strategisen markkinoinnin perusteet
Tikkanen, Henrikki; Aspara, Jaakko; Parvinen, Petri
2007 ISBN: 952-14-1226-4
ISSN: 1796-1130
Johtaminen terveydenhuollossa : käytännöt, vastuu, valvonta
Parvinen, Petri; Lillrank, Paul; Ilvonen, Karita
2005 ISBN: 952-14-1013-2
Keskeneräinen potilas : terveydenhuollon tuotannonohjaus
Lillrank, Paul; Kujala, Jaakko; Parvinen, Petri
2004 ISBN: 952-14-0841-3
Videos
DESIGNFORUMtalk: Finnkampen / Petri Parvinen, University of Helsinki
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