Biography

Sauder School of Business

Peter is the owner of Dolphin Brand Strategy, a marketing and brand management consulting firm. He has over 30 years of experience in building integrated advertising, public relations, customer relationship management and brand operations for the world’s most prestigious brands, including Coca-Cola, BMW, Disney, Sony and Procter & Gamble. His most recent corporate role was regional managing director of BBDO Asia Pacific.

Peter has 30 years experience working on some of the world’s most prestigious brands in Europe, Asia, and North America. He has run agencies for three of the top four global marketing communications networks: WPP, Publicis, and Omnicom. Most recently he was Regional Managing Director of BBDO Asia Pacific and prior to this ran companies for Leo Burnett and Ogilvy.

He co-founded The Brand Company in 2002. The company grew into Hong Kong’s leading specialist Brand Management Consulting firm consulting to clients such as: AIG, Hong Kong Trade Development Council, Lane Crawford, Maxim’s, Pure International, Shangri-La Hotels, SmarTone, and Sun Hung Kai Properties.

In 2006 The Brand Company was acquired by a London-based independent brand management consulting group headed by ex-CIA Media founder Chris Ingram.

Peter relocated with his family to Vancouver in late 2007. Amongst other business interests, he is the Director of a biofuel company, and provides strategic consulting services through his B.C. registered company, Dolphin Brand Strategy Ltd. He graduated from the University of Edinburgh with a BSc Honours in Psychology and has a post-graduate diploma in advertising.

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