Peter Golder

Bio

Peter Golder teaches the marketing core course and an elective course in Global Marketing. His research on market entry timing, new products, long-term market leadership, and quality has won many best paper or best book awards including several of the most prestigious awards in the field.

Current Research Topics

• Market entry timing
• Long-term market leadership
• Branding
• Global marketing
• Quality

Professional Activities

Academic positions

• Tuck School of Business, 2009–present
• Professor of Marketing, 2008–09, George and Edythe Heyman Faculty Fellow, 2004–09, Associate Professor of Marketing, 1999–2008, Assistant Professor of Marketing, 1995–99, Stern School of Business, New York University
• Visiting Professor of Marketing, Guanghua School of Management, Peking University, 2006–07
• Visiting Assistant Professor of Marketing, University of California, Los Angeles, 1994–95
• Research and Teaching Assistant, University of Southern California, 1990–94

Nonacademic positions

• Engineer, Technical Editor, Financial Analyst, Northrop, 1986–90
• Project Engineer, Conoco, 1984–86

Editorial positions

• Editorial Boards
  AMS Review
  International Journal of Research in Marketing
  Marketing Letters

• Ad Hoc Reviewer
  Journal of Marketing
  Journal of Marketing Research
  Marketing Science

Awards

• Elsevier Distinguished Scholar Award, lifetime achievement award for “brilliant work and nurturing of the historical method in research in marketing,” 2012
• Early Career Award for contributions to marketing strategy research, American Marketing Association, 2003

Best Paper/Book Awards

• Maynard Award for contribution to marketing theory and thought, Journal of Marketing, 2013
• Long-Term Impact Award, Marketing Science, 2012
• Excellence in Global Marketing Research Award, American Marketing Association, 2011
• Buzzell Award, Marketing Science Institute, 2007, 1994
• Berry Book Prize for best book in marketing, American Marketing Association, 2003
• Top Ten Business Book of the Year, Harvard Business Review, 2002
• O’Dell Award for long-term contribution, Journal of Marketing Research, 1998
• Bass Award for best dissertation-based paper, Marketing Science, 1998

Selected Publications

• With D. Mitra and C. Moorman, “What is Quality? An Integrative Framework of Processes and States,” Journal of Marketing, 76, 2012
• With R. Shacham and D. Mitra, "Innovations’ Origins: When, By Whom, and How are Radical Innovations Developed?" Marketing Science, 28, 2009
• With D. Markovitch, "Using Stock Prices to Predict Market Events: Evidence on Sales Takeoff and Long-Term Firm Survival," Marketing Science, 27, 2008
• D. Mitra, "Does Academic Research Help or Hurt MBA Programs?" Journal of Marketing, 72, 2008
• With D. Mitra, "Quality Is in the Eye of the Beholder," Harvard Business Review, 85, 2007
• With G.J. Tellis, Will and Vision: How Latecomers Grow to Dominate Markets, McGraw-Hill, 2002
• With D. Mitra, "Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing," Journal of Marketing Research, 39, 2002
• "Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability," Journal of Marketing Research, 37, 2000
• With G.J. Tellis, "Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables," Marketing Science, 3, 1997
• With G.J. Tellis, "Pioneer Advantage: Marketing Logic or Marketing Legend?" Journal of Marketing Research, May 1993