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IE Business School
Professor of New Marketing Trends

Peter is business and innovation, brand and marketing expert making sense of fast-changing markets, learning from a new generation of business, and inspiring and enabling you to innovate and win.He is a bestselling business author of six books, a keynote speaker, and experienced consultant and coach to business leaders around the world. He was recently described by Business Strategy Review as “one of the best new business thinkers”.He works globally and across sectors, sharing insights, ideas and next practices. Recent clients include American Express, Coca Cola, GSK, Marks and Spencer, Microsoft, O2, Philosophy, Red Bull, Shell, Virgin, Vodafone and Volkswagen.Peter brings 25 years of experience, working with over 150 companies, in more than 30 countries. He was previously the transforming CEO of the world’s largest marketing organization, the Chartered Institute of Marketing, worked in a variety of consulting businesses and line management roles, having started out as a nuclear physicist.

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