Peng Yi

Education

• 2004, Ph.D., Management, Renmin University of China
• 1990.9–1993.4, Master, Investment Economy, Renmin University of China
• 1986.9–1990.8, Bachelor, Infrastructure Economy, Renmin University of China

Work Experience

• 2021.5–Present, Assistant Professor of Business School of Renmin University of China. The director of academic committee of key laboratory holding by Ministry of Culture and Tourism of the People’s Republic of China
• 2019.6–Present, Adjunct Professor, Southwestern University of Finance and Economics
• 2017.7–2021.5, Vice Director, Sichuan Provincial Department of Education
• 2016.1–2017.3, Vice Director, Sichuan Provincial Department of Culture (Temporary)
• 2007.3–2017.7, CEO, Chairmen, Beijing RUC Culture and Technology Park Company
• 2007.3–2016.1, Office Director, RUC Culture and Technology Park
• 2005.9–2007.3, CEO, RUC Century Technology Company
• 1999.6–2001.3, Vice Director, Technology Development Office, Renmin University
• 1993.4–2017.7, Researcher, Assistant Professor, Business School, the School of Finance of Renmin University. Executive Director of Cultural Industry Academy of RUC. Director of Creativity Industry Academy of RUC.

Research Interests

Asset Pricing, Culture industry, Finance, Corporate Management

Courses

Intangible Assets Evaluation, Chinese and Foreign Evaluation Criteria, Finance Accounting, Real Estate Management, Property Management

Publications

Selected Academic Articles

• Improving copyright mortgage system needs more effort, 2012-08-09, China Intellectual Property, 2012(8)
• Raising college cultural self-awareness and advancing culture industry development, 2012-04-01, Beijing Education, 2012(4)
• Building national culture security surveillance system, 2012-03-27, Renmin Ribao, Theoretical [7]
• Focusing on fostering colleges to become culture industry development incubator, 2011-11-01, Guan Dian Zhai Bian (146)
• Building national culture security surveillance and reacting system, 2012-03-27, Renmin Ribao, Theoretical
• China provincial culture industry development index study, 2011-02-10, Cultural industries Guide
• Technological engine pushing on Beijing culture and creativity industry development, 2011-01-18, Social Sciences in China
• Research of risk control in copyright mortgage for banks, 2010-08-01, China Copyright
• Design of culture and creativity industry clusters’ competitive power assessing system and index, 2010-04-10, Cultural industries Guide
• Applicative value of urban cultural industry development assessing system, 2010-03-23, Social Sciences in China
• “Culture + Technology”, igniting a new shinning point of economy, 2009-08-28, Fortune World
• Building innovation platform, gathering creativity essence, construct inventing ground, 2009-08-20, Haidian Newspaper
• Practice and introspection of construction of special university technology park, 2009-05-25, Chinese University Technology Transfer
• Development strategy of building special university technology park service zone, 2008-06-01, Chinese University Technology Transfer

Selected Monographs

• China Provincial and Urban Culture Industry Development Blue Book, 2013-05, China Renmin University Press
• Study of China Urban Culture Industry Development Evaluation System, 2011-05, China Renmin University Press
• Beijing Culture and Creativity Industry Clusters Development Study Report, 2009-10, China Renmin University Press
• China Culture Consumption Index Report 2016
• Cultural Brand Blue Book: China Cultural Corporation Brand Development Report (2018)
• China Copyright Yearbook, persisting from 2009 to 2016

Selected Research Grants

• Assessing System and Measurement Research on Implementing Results of Culture Industry Development Plan, 2010, National Office for Philosophy and Social Sciences, Social Science Funding Program
• Study of Cooperation System for Culture Construction of “The Four Platforms” in Beijing, 2015, Beijing Social Science Funding Program
• Integration and Application Samples of University Technology Park Cultural Services, 2012-2015, National Technology Supporting Program

Corporate Projects、Policy Reports、Business Reports

• Cultural enterprise brand construction action plans, 2015, Ministry of Culture
• Cultural brand value system study, 2016, Ministry of Culture
• China (Yiwu) cultural product trade index research, 2013-10, Ministry of Culture
• Research of constructing culture industry technology services and platform,2013-10, Ministry of Culture
• Study of constructing cultural financial human power system, 2013-08, Ministry of Culture
• Research of asset evaluation and management of State-owned cultural enterprise, 2013-08, National Copyright Administration
• Building plan study of cultural consumption index and cultural brand laboratory, 2013-07, Ministry of Culture
• Cultural enterprise intangible assets evaluation and management research, 2013-07, Ministry of Finance
• National cultural industry park survey, 2012-11, Publicity Department of CCP
• Culture industry public services platform constructing plan, 2012-10, Ministry of Culture
• Culture industry program information gathering and sharing platform building plan, 2012-09, Ministry of Culture
• Tax relief policy design for cultural content and creation producing enterprise, 2012-09, Ministry of Culture
• Study of fostering policy for micro cultural companies, 2012-08, Ministry of Culture
• Study of functions and needs of public services platform of culture industry, 2012-05, Ministry of Culture
• The 2011 annual national spectating on sample bases of culture industry, 2012-03, Ministry of Culture
• Special culture industry clusters study, 2011-12, Ministry of Culture
• Writing and editing an introduction to culture industry finance and investment, 2011-09, Ministry of Culture
• China provincial culture industry development index, 2011-06, Renmin University of China
• Study of problem during constructing copyright sample city, 2011-06, National Copyright Administration
• Design of culture industry insurance and subsidy mechanism, 2011-05, Ministry of Culture
• Construction of culture innovation industry incubation services platform, 2010-12, Ministry of Science and Technology, Torch Program
• Copyright assets evaluating standards research, 2010-12, National Copyright Administration
• Constructing and consulting national culture industry information and statistics platform, 2010-12, Ministry of Culture
• Survey on constructing situation of national culture industry park/base, 2010-12, Ministry of Culture

Honors and Awards

• 2013-2017 Political Involving Outstanding Personnel, 2017, the Central Committee of Jiusan Society
• 2015, 7th Beijing Advanced Education Achievement the First Prize
• 2015, 3.8. Flag Bearer of Haidian District
• 2012, Outstanding Teacher of Governmental Senior Servant Training Program
• 2011, Outstanding Research Achievement Prize of National Press and Publication Administration

Other Appointments

• Member of 8th and 9th CPPCC National Committee, Haidian District
• Deputy of 14th National People’s Congress, Beijing
• Member of 12th CPPCC National Committee, Sichuan Province
• Vice Director, 14th Education and Culture Committee, the Central Committee of Jiusan Society
• Member of 14th Improving Technology Innovation Committee, the Central Committee of Jiusan Society
• Member of Culture Industry Experts Committee, Ministry of Culture
• Member of 3rd National Public Cultural Services Infrastructure Experts Committee, Ministry of Culture
• Expert of China National Intellectual Property Administration
• Director of China Intellectual Property Society
• Evaluation Expert of Central Culture Industry Development Special Investment
• Assessment Expert of National Culture Industry Sample Park and Base, Ministry of Culture
• Assessment Expert of Silk Road Cultural Key Projects, Ministry of Culture
• Assessment Expert of National Culture and Technology Innovation Projects, Ministry of Science and Technology
• Assessment Expert of Beijing Culture Industry Development Special Investment

Others

Media Coverage、Speech at Business Forum Since 2016, In “China Culture Industry Index Briefing” holding by Renmin University and Ministry of Culture, topics including “China Provincial Cultural Industry Development Index” and “China Cultural Consumption Index” were reported by national and local major media, such as the Xinhua News Agency, People’s Daily, Guangming Daily, Economic Daily, Beijing Daily. 2016-11-03, In Tianfu Financial Forum, announced “China Western Provincial Cultural Industry Development Index” and “China Western Cultural Consumption Index” 2016-11-09, Held “New Creation New Industry New Economy Forum” 2017-03-14, Interviewed by Daily Economic News with topic “Using marketize power to solve high-end original product lacking problem in cultural industry” 2018-01-30, Spoke on Shuronghui held by Sichuan Finance and Technology Academy regarding topic “Cultural Finance Development Hotspots and Trends” 2019-02-19. China Daily reported “Technology giving edge in upgrade of cultural industries” 2019-02-25, Spoke on “Forty Years After ‘Reform and Opening-up’ and Education Philosophy Update Symposium” in Tsinghua University 2019, Submitted text of speech on session of the standing committee regarding special topic, “Make People-Satisfied Education”, in Chinese People's Political Consultative Conference. 2019, Key survey topic “Poverty alleviation in area with deep poverty through education” (Liu J., Zhu X., Peng Y., Xiao L.) 2019-08, Interviewed by Sichuan News with topic “Implementing the 20 articles of vocation and education, fostering education-supporting students to find new job” 2020, Interviewed by Sichuan Education Guide in channel “Voice from the Two Conferences” with topic “Accelerate Cultural and Artistical Colleges Interior Development” 2020-11, Interviewed by Sichuan Zhengxie Bao in special column “Setting Sail in the 14th Five Year Plan, Focusing on New Development and Writing Down New Era” with topic “Accelerate Constructing Flourishing Road of Sichuan Education” 2021-01, Interviewed by Sichuan Zhengxie Bao with topic “Enhancing and Expanding Educational Achievement in Poverty Alleviation, Pushing on Making Local Ethic Groups’ Villages Prosperous”