Paulo Roberto Ferreira
Senior Lecturer of Marketing and Strategic Management at IESE Business School
Schools
- IESE Business School
Links
Biography
IESE Business School
Areas of Interest
- strategic formulation
- allocation of resources
- organization structure and design
- business models
Paulo Roberto Ferreira, senior lecturer in the Marketing Department at IESE, previously occupied the position of vice-president of a large chemical and petrochemical multinational company, where he was responsible for the Latin America market. Moreover, he spent 10 years in overseas assignments in the US.
Ferreira has served as a member of the board of directors for various local companies and was a director of ABIQUIM (Brazilian Association of Chemical Industries) and the Thermoplastics Trade Association.
He served for a number of years as dean of ISE - Instituto Superior da Empresa - , the São Paulo-based business school that enjoys close links with IESE.
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