IESE Business School


IESE Business School
Senior Lecturer of Marketing and Strategic Management

Areas of Interest

  • strategic formulation
  • allocation of resources
  • organization structure and design
  • business models

Paulo Roberto Ferreira, senior lecturer in the Marketing Department at IESE, previously occupied the position of vice-president of a large chemical and petrochemical multinational company, where he was responsible for the Latin America market. Moreover, he spent 10 years in overseas assignments in the US.

Ferreira has served as a member of the board of directors for various local companies and was a director of ABIQUIM (Brazilian Association of Chemical Industries) and the Thermoplastics Trade Association.

He served for a number of years as dean of ISE - Instituto Superior da Empresa - , the São Paulo-based business school that enjoys close links with IESE.

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