Paulo e Oliveira

Senior Lecturer of Marketing and Production, Technology and Operations Management at IESE Business School

Schools

IESE Business School

Biography

IESE Business School

Paulo Rocha e Oliveira is assistant professor in the Marketing Department. He holds an A.B. in Mathematics from Princeton University and a Ph.D. in Management from the Massachusetts Institute of Technology.

His main area of expertise is the management and marketing of services, with a focus on tourism-related services. His latest research focuses on the management of issues at the marketing and operations interface, which include the management of waiting time, service quality, customization strategies and dynamic pricing policies.

Prof. Rocha e Oliveira’s research has been presented at international conferences such as Frontiers in Services, INFORMS and Marketing Science and has been accepted for publication in journals such as Manufacturing and Service Operations Management and Journal of Air Transport Management.

Areas of interest

Management of services
Marketing/Operations interface
Pricing policies
E-service and customization

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