Paul Tedesco
at DeGroote School of Business
Schools
- DeGroote School of Business
Expertise
Links
Biography
DeGroote School of Business
Paul Tedesco (MBA, DeGroote School of Business, McMaster University) has been an instructor in Marketing at the MBA and EMBA level for over 15 years. Paul’s area of focus is in the Data and Analytics area and he has been an instructor in Data and Analytics, Brand Management, Marketing Communications, and Service Design.
A 25-year marketing industry veteran, Paul has spent his career focusing on using data and analytics to deliver the right message to the right customer at the right time. This journey has led from mass advertising to promotions, shopper marketing and 1:1 CRM. Paul currently heads up the North American operations of Track DDB, a leading data, analytics, direct marketing and digital agency.
Paul’s specific area of research and interest is in decision science. He is focused on how to use diagnostic, predictive and prescriptive analytics and modelling to make better business decisions.
Videos
Paul Tedesco Speaks About Big Data
Read about executive education
Other experts
Hervé Morel
Biography Hervé Morel teaches in different HEC Executive Education programs. He is most particularly the Academic Director for short open-enrollment programs in Finance and Management Control. His main centers of interest and teaching areas cover Financial Management, Financial Analysis and Corp...
Alexandre Mansourov
Expertise Regions Asia Topics Energy and Security Nuclear Power Strategic and Security Issues International Relations Background and Education Alexandre Mansourov is a specialist in Northeast Asian security, politics, and economics, focusing primarily on the Korean peninsula, teaching as a...
Christopher Duff
Biography Chris Duff is a Lecturer within the School of Electrical and Electronic Engineering. He works with a number of industrial and academic collaborators, with applications in test and measurement products, non-destructive testing/evaluation (NDT/E) and medical devices. His industrial design...
Popular Courses
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Leading People and Teams
ESMT
Berlin, Germany
May 28
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Looking for an expert?
Contact us and we'll find the best option for you.