Patrick Rea
Chartered Marketer | Course Director, Chartered Institute of Marketing | Trustee Director, PTSD Resolution mental health charity | at The Chartered Institute of Marketing
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The Chartered Institute of Marketing
Marketing & PR director, FCIM Chartered Marketer and GDF training Course Director, Chartered Institute of Marketing, the world's leading marketing organisation.
Trustee Director of PTSD Resolution, the armed forces' mental health charity.
Consultant and team leader in sales and marketing planning and management, ABM Account Base Marketing, digital marketing and PR. Data-driven, with a passion for creative solutions for both brand and lead generation challenges, producing bottom-line results. Journalist, editor, presenter, trainer. Trustee of charity PTSD Resolution
I have lead successful enterprise marketing projects in the UK and EMEA. Project leadership for Martech, digital and media programmes for SAAS, engineering, energy and environmental and other enterprises - including a Sunday Times Fast Track 100 winner.
The developer of Sales Process Engineering, www.SalesProcess.co.uk, for enterprise businesses. The methodology and application to align sales and marketing teams and systems with analysed market opportunities and buyer behaviour. To engineer a scalable, transparent marketing pipeline process and programme. With the metrics and training to enable teams to deliver measurable success to agreed KPIs and revenue targets.
Marketing Specialities: ABM Account-Based Marketing, account management, budgeting, business strategy and development, business referrals programmes, buyer behaviour, CIM GDF (Global Delivery Framework Trainer, content copywriter & editor, CRM project leaders, crisis communications, crisis management, digital marketing, digital strategy, journalist, launches & events promotion, lead generation, marketing strategy & planning, marketing analytics, marketing awards judge adjudicator, marketing consultant, marketing metrics, marketing specialist, NED, networking, PPC, PR Public Relations consultant, sales pipeline, SEO, social media, social analytics, sales process engineering, team management, UK & EMEA regions.
Project Management & CRM Systems: Hubspot, Pipedrive Partner, Marketo, Microsoft Office, Microsoft Word, Microsoft Excel, Google Drive, LinkedIn applications, Sales Process Engineering. Webeo Partner.
Market sector experience: Accountancy, Automotive, Building, Construction, Cloud/ Computing, Defence, Editorial, Energy and Environment, Engineering, Entertainment, Entrepreneur development, Environmental, Financial, Government, Healthcare, Hospitality, IT/ ICT, Law/ Legal, Personnel Development, Professional Services, Recruitment/ Staffing/ HR, Renewable Energy, SAAS, Security, Technology, Tourism and Training.
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