Paola Cillo

Paola Cillo is an Associate Professor at the Department of Management and Technology at Università Bocconi and at SDA Bocconi she is Director of Research for Corporate and Financial Institutions – Claudio Demattè Corporate and Financial Institutions.

She served as the Director of the Master of Science in Economics and Management of lnnovation and Technology (EMIT), at Università Bocconi (2011-2016) and as Vice Director of the Department of Management and Technology at Università Bocconi (2016-2020). She serves as the Department of Management & Technology Liaison Officer and as the academic coordinator for the Concentration in Luxury Business Management of the Full Time MBA Program. She has conducted many research projects and has worked both in executive education programs and consulting activities with some of the leading companies in the FMCG, luxury and retail, digital, and pharmaceutical industries.

Her areas of expertise include innovation in symbolic and creative industries, big data and innovation strategies and the reaction of investors to innovation. Currently, she is focusing on the following themes: innovation and new product development, innovation in fashion and luxury industries, Big Data Analytics and innovation and investors’ response to company innovation.

She is the author of more than 40 articles and 2 books on marketing strategies, innovation, and new product development. She is currently working on various international research projects with teams in leading institutions in Europe and in the US. Her research has been funded by public institutions and private companies in Italy and abroad and has been published in leading academic management outlets at an international level, such as Journal of Marketing, Research Policy, Journal of Product Innovation Management, European Management Journal, and Long Range Planning among others. She was a Visiting Professor at Tuck School of Business, Dartmouth (USA) in 2008, Visiting Assistant Professor at the Marketing Department of the Carlson School of Management, University of Minnesota in 2005 and Visiting Scholar at Wharton School, University of Pennsylvania in 2000. She currently serves as a independent board member in Miroglio Fashion and in Generali Investment Partners.

Paola earned a degree in Business Administration cum laude (1996) and a Ph.D. in Management (2001) both from Università Bocconi.

Teaching domains

• Management of Creativity
• Design Thinking
• New Business Models
• New Product Development
• Technology Management

Latest publications

• ZANELLA P., CILLO P., VERONA G.
  Whatever you want, whatever you like: How incumbents respond to changes in market information regimes
  Strategic Management Journal, 2022
  
• CILLO P., PRIEM R. L., VERONA G., ZANELLA P.
  Consumer-CEO interaction as catalyst for business model innovation in established firms
  Journal of Business Research, 2021, vol.131, pp.241-253
  
• CILLO P., RUBERA G.
  Come creare valore con l’economia dei dati
  Economia & Management, 2021, vol.2, pp.13-16
  
• CILLO P., PRANDELLI E.
  A ogni campagna di marketing il suo influencer - An Influencer for Every Marketing Campaign
  Economia & Management, 2020, vol.4, pp.75-80
  
• CILLO P., NUNES J. C., PRANDELLI E., SCOPELLITI I.
  Changing Style in Style-changing Industries: The Role of Critics as Gatekeepers in High-end Fashion
  Emerald Publishing Limited, 2020, vol.42, pp.155-181
  
• CILLO P., GRIFFITH D. A., RUBERA G.
  The New Product Portfolio Innovativeness–Stock Returns Relationship: The Role of Large Individual Investors’ Culture
  Journal of Marketing, 2018, vol.82, no. 6, pp.49-70
  

Grants & Honors

• Excellence in Research Award - Università Commerciale Luigi Bocconi , 2022
• Research Excellence Award - Università Commerciale Luigi Bocconi , 2020
• Research Excellence Award - Università Commerciale Luigi Bocconi , 2018
• Research Excellence Award - Università Commerciale Luigi Bocconi , 2013