Pankaj Aggarwal

Bio

Pankaj Aggarwal is a Professor of Marketing in the Department of Management at University of Toronto-Scarborough, with a cross-appointment to the Marketing area at Rotman. He sits on the editorial boards of the Journal of Consumer Research and the Journal of Consumer Psychology, and former Associate Chair of the Department of Management at the University of Toronto-Scarborough. His articles have appeared in the Journal of Consumer Research and Psychological Science . His research uses the metaphor of brands-as-people, and examines consumer behaviour in the context of consumer-brand relationships, including anthropomorphism. He teaches Integrated Marketing Communications, Marketing Strategy and Principles of Marketing, and a PhD seminar, Judgment and Decision Making.

Academic Positions

2015 onwards  Professor; University of Toronto

2015-2017  Vice-Chair, Executive Committee, Grad Dept. of Management; University of Toronto

2009-2011  Associate Chair; Department of Management, UTSC

2007-2015  Associate Professor; University of Toronto

2007-2008  Visiting Associate Professor; UCLA

2001-2007  Assistant Professor; University of Toronto

Honors and Awards

2015-2017  Fellow; Institute of Brand and Brand Relationships,

2014  Ranked as one of the pre-eminent marketing scholars in Consumer Behavior (1st in Canada, 4th in non-US schools, top 25 in the world including the US) in a recent paper; Journal of Marketing Education, doi: 10.1177/0273475313514234

2013  Keynote Speaker; 3rd International Consumer-Brand Relationship Conference

2000  Alden G. Clayton Award for Best Dissertation Proposal; Marketing Science Institute

2000  Fellow; AMA Doctoral Consortium

2000  Doctoral Fellow; Kilts Center, Graduate School of Business, University of Chicago