Pål Rasmus Silseth
Lecturer - Department of Marketing at BI Norwegian Business School
Schools
- BI Norwegian Business School
Links
Biography
BI Norwegian Business School
ACADEMIC DEGREES
- 1999 BI Norwegian Business School Master of Science
- 1995 Oslo and Akershus University College Bachelor
- 1994 Møre og Romsdal Ingeniørskole Master Civil Engineer
WORK EXPERIENCE
- 2014 - Present Barcode Intelligence Group AS Partner
- 1999 - Present BI Norwegian Business School Researcher/ project manager
- 1995 - 1997 Granite of Norway Marketing Manager
SCIENTIFIC ARTICLES
Ronæs, Nina Helene; Lorentzen, Bengt Gunnar; Silseth, Pål Rasmus; Lervik-Olsen, Line.
Klagehåndtering i norske bedrifter : noen observasjoner og forslag til tiltak. Magma - Tidsskrift for økonomi og ledelse 2016 ;Volume 19.(8) p. 60-67 BI NHH
Lervik-Olsen, Line; Gustafsson, Anders; Silseth, Pål Rasmus; Lorentzen, Bengt Gunnar.
Bør vi involvere kundene?. Magma - Tidsskrift for økonomi og ledelse 2015 ;Volume 18.(4) p. 52-60 BI
Hansen, Håvard; Samuelsen, Bendik Meling; Silseth, Pål Rasmus.
Customer Perceived Value in B-t-B Service Relationships: Investigating the Importance of Corporate Reputation. Industrial Marketing Management 2008 ;Volume 37.(2) p. 205-216 BI UIS
Samuelsen, Bendik M.; Olsen, Line Lervik; Silseth, Pål Rasmus; Lorentzen, Bengt G..
Dynamiske perspektiv på kunderelasjoner. Magma - Tidsskrift for økonomi og ledelse 2007 ;Volume 10.(2) p. 25-44 BI
Karlsen, Tore; Silseth, Pål Rasmus; Benito, Gabriel R G; Welch, Lawrence S.
Knowledge, internationalization of the firm, and inward-outward connections. Industrial Marketing Management 2003 ;Volume 32.(5) p. 385-396 BI
CONFERENCE PAPERS
Hansen, Håvard; Samuelsen, Bendik Meling; Silseth, Pål Rasmus.
Customer Perceived Value in B-t-B Service Relationships: Investigating the Importance of Corporate Reputation. Johan Arndt markedsføringskonferanse; 2007-04-26 - 2007-04-27 BI UIS
CHAPTERS
Welch, Lawrence S; Benito, Gabriel R G; Silseth, Pål Rasmus; Karlsen, Tore.
Exploring inward-outward linkages in firms’ internationalisation: A knowledge and network perspective. I: Network Knowledge in International Business. Edward Elgar Publishing 2002 ISBN 1-84064-8708. p. 216-231 BI
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