Pål Rasmus Silseth

Lecturer - Department of Marketing at BI Norwegian Business School

Schools

  • BI Norwegian Business School

Links

BI Norwegian Business School

ACADEMIC DEGREES

  • 1999 BI Norwegian Business School Master of Science
  • 1995 Oslo and Akershus University College Bachelor
  • 1994 Møre og Romsdal Ingeniørskole Master Civil Engineer

WORK EXPERIENCE

  • 2014 - Present Barcode Intelligence Group AS Partner
  • 1999 - Present BI Norwegian Business School Researcher/ project manager
  • 1995 - 1997 Granite of Norway Marketing Manager

SCIENTIFIC ARTICLES

Ronæs, Nina Helene; Lorentzen, Bengt Gunnar; Silseth, Pål Rasmus; Lervik-Olsen, Line. 

Klagehåndtering i norske bedrifter : noen observasjoner og forslag til tiltak. Magma - Tidsskrift for økonomi og ledelse 2016 ;Volume 19.(8) p. 60-67 BI NHH

Lervik-Olsen, Line; Gustafsson, Anders; Silseth, Pål Rasmus; Lorentzen, Bengt Gunnar. 

Bør vi involvere kundene?. Magma - Tidsskrift for økonomi og ledelse 2015 ;Volume 18.(4) p. 52-60 BI

Hansen, Håvard; Samuelsen, Bendik Meling; Silseth, Pål Rasmus. 

Customer Perceived Value in B-t-B Service Relationships: Investigating the Importance of Corporate Reputation. Industrial Marketing Management 2008 ;Volume 37.(2) p. 205-216 BI UIS

Samuelsen, Bendik M.; Olsen, Line Lervik; Silseth, Pål Rasmus; Lorentzen, Bengt G.. 

Dynamiske perspektiv på kunderelasjoner. Magma - Tidsskrift for økonomi og ledelse 2007 ;Volume 10.(2) p. 25-44 BI

Karlsen, Tore; Silseth, Pål Rasmus; Benito, Gabriel R G; Welch, Lawrence S. 

Knowledge, internationalization of the firm, and inward-outward connections. Industrial Marketing Management 2003 ;Volume 32.(5) p. 385-396 BI

CONFERENCE PAPERS

Hansen, Håvard; Samuelsen, Bendik Meling; Silseth, Pål Rasmus. 

Customer Perceived Value in B-t-B Service Relationships: Investigating the Importance of Corporate Reputation. Johan Arndt markedsføringskonferanse; 2007-04-26 - 2007-04-27 BI UIS

CHAPTERS

Welch, Lawrence S; Benito, Gabriel R G; Silseth, Pål Rasmus; Karlsen, Tore. 

Exploring inward-outward linkages in firms’ internationalisation: A knowledge and network perspective. I: Network Knowledge in International Business. Edward Elgar Publishing 2002 ISBN 1-84064-8708. p. 216-231 BI

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