Oswald Mascarenhas

• 1962-63 History of Philosophy and Cosmology, Lecturer - St. Josephs Seminary, Mangalore, India.
• 1967-70 Philosophy and Sacred Theology, Associate Professor - St. Josephs Seminary, Mangalore, India.
• 1976-83 Marketing, and Public Systems Research Professor of Marketing; Director of Public Systems Research XLRI: Xavier Institute of Management, Jamshedpur, Bihar, India
• 1983-2010 Marketing, Research and Business Ethics Charles H. Kellstadt - Professor of Marketing and Ethics; Director, Kellstadt Consumer Research Center College of Business and Administration, University of Detroit Mercy, Detroit, Michigan??
• 1987-98, 2000-02 Marketing Chairperson: Department of Marketing College of Business and Administration, University of Detroit Mercy, Detroit, Michigan
• May 2005 Advanced Marketing Strategies, Guest Professor - Fu Jen Catholic University, Taipei, Taiwan.
• Fall 2005-2010 Business Turnaround Management: Certification Program Program Coordinator - College of Business and Administration, University of Detroit Mercy
• Fall 2007-2010 Business Turnaround Management: Graduate Programs Programs Director - College of Business and Administration, University of Detroit Mercy
• Summer 2009 Business Transformation Management Distinguished Visiting Scholar XLRI: Xavier Institute of Management, Jamshedpur, Jharkhand, India
• July 2010- Faculty Research: Training & Development; Redesigning MBA Programs Chairman: MBA Programs St. Aloysius College (Autonomous), Aloysius Institute of Management and Information Technology, Beeri Campus, Mangalore - 575022
• Nov-Feb 2012 Business Ethics and Corporate Governance Distinguished Visiting Professor - T A Pai Institute of Management (TAPMI), Manipal, Mangalore
• April 2011-May 2014 Redesigning Learning Assurance Systems of Jesuit Higher Education in Karnataka Province Coordinator for Higher Education (PCHE) Karnataka Jesuit Province, HQ: Loyola Mandir, 21 Lavelle Rd, Bangalore, India
• June-August 2013 Managerial Ethics and Research Methodologies Distinguished Visiting Scholar - XLRI: Xavier School of Management, Jamshedpur 831001, Jharkhand, India
• December 2013- Executive Ethics Research: Training & Development; J. R. D. Tata Chair Professor of Corporate Ethics XLRI: Xavier School of Management, Jamshedpur 831001, Jharkhand, India
• May 2014 Teaching and research and MPD Programs in basic ethics, and applied ethics research. Founder-Director: XLRI Ethics Research Center (XERC) XLRI: Xavier School of Management, Jamshedpur 831001, Jharkhand, India
• July 2014- Designing and executing Professional Management formation for newly appointed Jesuit Provincials and Treasurers of the world Member of the global Steering Committee: headquartered in Fordham University, New York, USA; Designer & Instructor of Creativity and Innovation Management Module XLRI: Xavier School of Management, Jamshedpur 831001, Jharkhand, India Fr Oswald A J Mascarenhas, S J Fr Oswald A J

Academic Distinction (Awards and Scholarships)

Recognition Awards:

• December 2013: JRD Tata Chair Professor of Business Ethics, XLRI, School of Management, Jamshedpur, India
• November 2008: Distinguished Faculty and Research Scholar Award, University of Detroit Mercy.
• 2008: Kern Foundation Fellow for Entrepreneurship
• 2007: Kern Foundation Fellow for Entrepreneurship
• March 2006: Induction to Alpha Iota Delta, Delta Mu Chapter, Detroit, Honorary in the Decision Sciences.
• March 2006: MBAA Distinguished Paper Award: Ram Kesavan and Oswald A. J. Mascarenhas (2006), "The OREO Model of Social Entrepreneurship: Prospects and Implications," Presented at the Midwest Conference of Entrepreneurship, Chicago, March 2006.
• March 1994: Induction into Beta Gamma Sigma, University of Detroit Mercy, College of Business Administration.
• October 1993: Presidents Award for Teaching and Research Excellence, College of Business Administration, University of Detroit Mercy.
• October 1987: Best International Student Coordinator Award, University of Detroit, Detroit, Michigan.
• March 1981-83: Phase II: (US$ 137,500), Community Forestry Management: Explorations and Experimentations, XLRI, Bihar, India
• March 1978-80: Phase I: (US$ 125,000), Community Forestry Management: Explorations and Experimentations, XLRI, Bihar, India
• February 2008: Turnaround Management Association (TMA), Chicago; $50,000 for course development and long-distance teaching in Business Turnaround Management
• April 2008-10: 2007 KERN Fellow of Entrepreneurship ($50,000; together with Dr Jonathan Weaver, Dept of Mech. Eng, UDM)
• April 2006-08: 2006 KERN Fellow of Entrepreneurship ($50,000; together with Dr Jonathan Weaver, Dept of Mech. Eng, UDM)

Journal Articles-Refereed

• 2015 - Mascarenhas, Oswald A. J., Rowena Wright and Sumitha Achar (2015). "Marketing-Accounting-Finance Interface (MAFI): Cost and Benefit Implications in Relation to Consumer Credit." IOSR Journal of Business & Management (IOSR-JBM), (2015): 20-23. p-ISSN: 2319-7668. e-ISSN: 2278-487X, Impact Factor:1.219.
• 2015 - Mascarenhas, Oswald A. J., Rowena Wright and Rajani Suresh (2015), "Understanding Metaphors and Metaphorical Reasoning in Business Management." Aloysius Journal of Management and Research, 3: 3, 17- 42. ISSN: 2321-879
• 2014 - Kesavan, Ram, Oswald A. J. Mascarenhas, Wei Ning, and Michael D. Bernacchi (2014), "Did Business Development Reduce Poverty in China", International Management Review Vol. 10, No. 1, 21-30
• 2014 - Ram, Kesavan, Oswald A. Mascarenhas, Michael Bernacchi, and Eric Panitz (2014), "Marketing Services Globally: A Fourfold Typology,", Services Marketing Quarterly, 35, 3: 187-205. ??ISSN: 1533-2969 print; 1533-2977 online; Routledge: Taylor & Francis Group LLC
• 2013 - Ram Kesavan, Michael D. Bernacchi, and Oswald A. J. Mascarenhas (2013), "Word of Mouse: CSR Communication and the Social Media,", International Management Review Vol. 9 No. 1 2013, 58-66.
• 2013 - Mascarenhas, Oswald A. Ram Kesavan and Michael D. Bernacchi (2013), "Catalytic Social Entrepreneurship to Eliminate Desperate Poverty: A Systems Approach,", International Journal of Management Studies, Volume 20:1, (June), forthcoming
• 2013 - Bernacchi, Michael D., Mascarenhas, Oswald A. and Ram Kesavan (2013), "Advertiser-Consumer Joint Responsibility for Information Asymmetry Reduction", Aloysian Journal of Management and Research, 1:1 (November), 5-30
• 2013 - Mascarenhas, Oswald A., Rowena Wright and Venkatesh Amin (2013), "Marketing-Accounting-Finance Interface (MAFI): Integrated Business Management Strategies for Short-Term Cash Flow Management" Aloysian Journal of Management and Research, 1:1 (November), 60-86
• 2012 - Kesavan, Ram, Oswald Mascarenhas, Jeanne David and Michael Bernacchi (2012), "Underperformance, Benchmarking, and Business Turnarounds," Indian Journal of Management Science (IJMS), 2:2, September, 1-14. [ISSN: 2231-279X]
• 2012 - Kesavan, Ram, Oswald Mascarenhas, and Michael Bernacchi (2012), "An Innovative Model for Developmental Entrepreneurship," International Journal of Research in Computer Applications and Management (IJRCM), 2:9 (September), 1-7. [ISSN: 2231-1009]
• 2011 - Oswald Mascarenhas, Ram Kesavan and Michael Bernacchi (2011), "The Ethics of Global Marketing: An Evolutionary Approach." ??Asian Forum on Business Education Journal, Vol. 5, Issue 10, 151-178
• 2009 - Kesavan, Anand, Oswald A. J. Mascarenhas, and Ram Kesavan ??(2009), "Government Bailouts, Financial Sector Turnarounds, and Wicked Problems," Journal of business, society and government, Midwest Business Administration Association, 56-78.
• 2008 Oswald A. Mascarenhas, Ram Kesavan and Michael D. Bernacchi (2008), "Buyer-Seller Information Asymmetry: Challenges to Distributive and Corrective Justice," ??Journal of Macromarketing 28:3, (January), 68-84.
• 2006 - Mascarenhas, Oswald A., Ram Kesavan, and Michael D. Bernacchi (2006f), "Lasting Customer Loyalty: A Total Customer Experience Approach." The Journal of Consumer Marketing; 23:7, 397-405.
• 2006 - Mascarenhas, Oswald A. J., Lavoisier J Cardozo, Nelia M Afonso, Mohamed Siddique, Joel Steinberg, Marybeth Lepczyk, and Anil NF Aranha (2006), "??Hypothesized Predictors of Patient"Physician Trust and Distrust in the Elderly: Implications for Health and Disease Management." Clinical Interventions in Aging 1: (2), 175-188.
• 2005 - Nelia M. Afonso MD, Lavoisier J Cardozo MD, Mascarenhas, Oswald A J., Ph.D., Anil N. F. Aranha, Ph.D. and Chirg Shah MD, "Are Anonymous Evaluatins a betAssessment of Faculty Teaching Performance? A Comparative Analysis of Open and Anoymous Evaluation Processes." Journal of Family Medicine, 37:1, 43-47.
• 2005- Mascarenhas, Oswld A., Ram Kesavan, and Michael D. Bernacchi, (2005d) "Global Marketing of Lifesaving Drugs: An Analogical Model."??The Journal of Consumer Marketing; 22:7, 404-411.
• 2005 - Mascarenhas, Oswald A., Ram Kesavan, and Michael D. Bernacchi (2005b), "Progressive Reduction of Economic Inequality as a Macromarketing Task: A Rejoinder."??The Journal of Nonprofit and Public Sector Marketing, Volume 13: Nos. 1&2, 313-318.
• 2005 - Mascarenhas, Oswald A., Ram Kesavan, and Michael D. Bernacchi (2005a), "Governmental and Corporate Role in Diffusing Development Technologies: Ethical Macromarketing Perspectives." The Journal of Nonprofit and Public Sector Marketing, Volume 13: Nos. 1&2, 271-292.
• 2004 - Mascarenhas, Oswald A., Ram Kesavan, and Michael D. Bernacchi (2004c), "Customer Value-Chain Involvement for Co-Creating Customer Delight." The Journal of Consumer Marketing, (Special Issue), 21:7, 486-496.
• 2003 -Mascarenhas, Oswald A., Ram Kesavan, and Michael D. Bernacchi (2003), "Co-Managing Online Privacy " A Call for Joint Ownership."??The Journal of Consumer Marketing; 20:7, 686-702.
• 1999 - Lavoisier, Cardozo, Nelia M. Afonso, A. N. F. Aranha, ??S. S. Egly, Oswald A. J. Mascarenhas, ??and R. S. Robertson (1999), "The Ethics of Information Disclosure in HIV Disease and Cancer: A Study of Medical Residents" Attitudes." Patient Education and Counseling, Elsevier, 36: 75-80. ??
• 1995 - "Exonerating Unethical Marketing Executive Behaviors: A ??Diagnostic Framework" Journal of Marketing, Vol. 59 (April), 43-57.
• 1995 - "Media, Parent and Peer Influences in Teen Food Shopping," (co-author Mary A. Higby). The Journal of Marketing Management, 3:2 (Fall/Winter), 45-54.
• 1993 - Mascarenhas, Oswald A. J. (1993), "Marketing Health Care to Employees: the Structure of Employee Health Care Plan Satisfaction," Journal of Health Care Marketing, 13 (Fall), 34-47.
• 1993 - "Peer, Parent and Media Influences in Teen Apparel Shopping," (co-author Mary A. Higby) Journal of the Academy of Marketing Science, 21 (1): 53-58.
• 1991 - Mascarenhas, Oswald A. J. (1991), "Spousal Ethical Justifications of Casino Gambling" Journal of Consumer Affairs, 25:1, (Summer), 122 143.
• 1990 - Mascarenhas, Oswald A. J. (1990b), "An Empirical Methodology for the Ethical Assessment of Marketing Phenomena such as Casino Gambling," Journal of the Academy of Marketing Science, 18 (Summer 1990), 209 ??220.
• 1990 - Mascarenhas, Oswald A. J. (1990a), "Towards a Macromarketing Analysis of Buyer Seller Value Exchanges" Detroit Business Journal, 1:1, December 1989, 56 78.
• 1989 - "Recent Methodological Orientations in Marketing Research" Management and Labor Studies, 14 (October), 202-218.
• 1988 - "Multivariate Optimization of Consumer Panel Designs," (Co-author: Ram Kesavan) ??Journal of Midwest Marketing, 2:1 (March), 39-45, Chicago, USA.
• 1988- "Analyzing Low Variance-Low Involvement Satisfaction Data," (Co-author: Ram Kesavan) Journal of Midwest Marketing, 2:1 (March), 79-85, Chicago USA.
• 1983 - "Backward Ideation Techniques for New Product Ideas Development" Vikalpa, Indian Institute of Management, Ahmedabad, India, 10:2 (July), 121-140.
• 1983 - "Corporate Social Responsibility Revisited" Management and Labor Studies, XLRI, Jamshedpur, India, 8:1 (June), 16 25.
• 1981 - "Marx and Corporate Social Responsibility" Management and Labor Studies, 8:2 (December), 126 1491.
• 1981 - "Ecological Analysis of a Tribal Village in Singhbhum District: For Land Resource Management Action" (co author:M.K. Singh). Management and Labor Studies, 7:1 (June), 1-26.
• 1980 - "Multinaional Impact a a ucion of Host Government Pressure" Social Action, 30:1, 378-402, ndian Social Institute, New Delhi.
• 1980 - "Productivity as a Function of Social Structure" Management and Labor Studies, 6:1, 10 20.
• 1979 - "Corporate Environmentaization for Survival" Management and Labor Studies, 5:1 (June), 18-30.
• 1979 - "Promotool Consumer Behavior in India"(co author: A Ray) Decision, Journal of Management, Indian Institute of Management, Calcutta; 6:2 (January), 215 244.
• 1979 - "Multinational Technology Transfers : Their Developmental Impact in India" Management and Labor Studies, 4:2 (December), 97 118.
• 1979 - "Technological Progress of Multinational versus Domestic Firms in India" Management and Labor Studies, 4:1 (June) 22 37.
• 1978 - "Industrial Learning of Multinational Firms versus Domestic Firms in India" Management and Labor Studies; 3:2 (June), 125 140.
• 1977 - "Is Multinational Marketing a Generalization of the Domestic" Management and Labor Studies, 3:1 (January), 57 67.