Olivier Toubia
Glaubinger Professor of Business at Columbia Business School
Biography
Columbia Business School
Olivier Toubia is the Glaubinger Professor of Business at Columbia Business School. His research focuses on various aspects of innovation (including idea generation, preference measurement, and the diffusion of innovation), social networks and behavioral economics. He teaches a course on Customer-Centric Innovation and the core marketing course, in the MBA and Executive MBA programs. He received his MS in Operations Research and PhD in Marketing from MIT.
Companies
- David W. Zalaznick Associate Professor of Business Columbia Business School
Education
- Ph.D., Marketing, 2004. Massachusetts Institute of Technology, Sloan School of Management, Cambridge, MA.
- S.M., Operations Research, January 2001. Massachusetts Institute of Technology, Cambridge, MA.
- Ingénieur, June 2000. Ecole Centrale Paris, Paris, France.
Videos
March 2022 Symposium | Introduction + Olivier Toubia
ASA Workshop on Frontiers of Applied Statistics in Marketing (see description for list of talks)
Data Science in Marketing
Faculty Profile: Olivier Toubia
Olivier Toubia: Marketing
Read about executive education
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