Nyla Obaid

Nyla Obaid is an experienced market research professional, with over a decade of relevant experience in media, consumer packaged goods, and non-profit industries. She is currently employed as a research officer at CBC-Radio Canada, working on the large-scale custom audience, content, and brand research projects for Canada’s public broadcaster. Nyla has spent several years working as a senior research analyst at Nielsen, serving clients like Pepsi, Colgate-Palmolive, and Heinz. She also brings retail marketing experience from her work in category development at Energizer Canada. In addition to teaching at George Brown, Nyla is also a marketing instructor at the Business School at Humber College. As a teacher, Nyla cares tremendously about her students. In particular, she enjoys working on learning styles to support student diversity and equity. In her spare time, Nyla loves to volunteer with youth, spend time with her young daughter, and practice yoga.

ACADEMIC CREDENTIALS

• PhD Coursework, Schulich School of Business, York University, 2016
• Masters of Science, Business Administration, Smith School of Business, Queen’s University, 2015
• Honours Bachelor of Business Administration, Schulich School of Business, York University, 2011

AREAS OF SPECIALIZATION

• Market Research
• Retail Marketing
• Marketing

AREAS OF EXPERTISE

• Market Research
• Marketing
• Consumer Behaviour
• Digital Marketing
• Web Analytics
• Organizational Culture
• Organizational Narratives
• Organizational Change
• Leadership

CAREER HIGHLIGHTS

• 2017-Present: Research Officer, Marketing Brand & Communications, CBC-Radio Canada
• 2017-Present: Professor, George Brown College
• 2017-Present: Professor, Humber College
• 2015-2016: Research Assistant, Schulich School of Business
• 2013-2014: Category Development Manager, Energizer Canada
• 2011-2013: Senior Research Analyst, Nielsen Canada
• 2008-2011: Assistant Research Analyst, Planned Parenthood of Canada