Nirmal Gupta

Nirmal Gupta’s knowledge on the Indian marketing scene just bowls you over. He is a prof who can very unassumingly engage you in a class discussion when he goes about substantiating his arguments with data about the Indian advertising and Marketing scene. We at Great Lakes, were just listening in rapt silence when the man taught as Marketing Management II. If you want a session with clear takeaways and a feeling of enlightenment in the Indian Marketing scene, Prof Nirmal Gupta is the prof to have. There was so much of insight in the numbers thathe was throwing at us and his course was all about suggesting to us to always play the game at your strengths and not the opponents strength.

The course was over in a breeze and the amount of marketing insight we have gained out of this interaction was really something which makes your mind delve deeper and ask a lot of questions. It was no wonder that Nirmal Gupta was voted thrice the best faculty at ISB.