Niek Althuizen

Education

Ph.D. in Marketing Management (2006),
Rotterdam School of Management,
Erasmus University, The Netherlands MS.c. in Agricultural Economics (2000), Wageningen University, The Netherlands

Research Areas

Areas

• Marketing Decision Making- Marketing Management Support Systems- Marketing Knowledge-
  Creativity in Marketing
  - Marketing Communications
  

Teaching at ESSEC

Fundamentals
of Marketing Research (ESSEC PhD course) (2007 - present)Marketing Management (Fundamental Course ESSEC MBA program) (2006 - present) Marketing Management (Core Track, Singapore campus) (2011) Executive Education (Singapore campus) (2011) Marketing Research (ESSEC Grande Ecole program) (2011 - present)

Other Teaching Activities

Marketing (Master in Management, Antwerpen Management School) (2011 - present)
Markstrat Simulation Game (Master in Management, Antwerpen Management School) (2012-present) Participant Markstrat Training Program (2013)
Participant International Teachers Program (Kellogg School of Management) (2010) Course Coordinator
and Lecturer, Applied Business Methods (International Business Admistration Bachelor Program), RSM Erasmus University, The
Netherlands (2006)Supervisor, Master Theses
and Internships, Department of Marketing Management, RSM Erasmus University, The Netherlands (2004–2006)Course Coordinator
and Lecturer, Sales Promotions: Why, How,
and
its Effects? (Bachelor Thesis Project) RSM Erasmus University,
The Netherlands (2005–2006)Course Coordinator
and Lecturer, Knowledge-driven Support Systems in Marketing (Bachelor Thesis Project) RSM Erasmus University,
The Netherlands (2002–2004)
Guest Lecturer, Marketing Strategies and Marketing Intelligence in the Era of Information Technology (Marketing Master Elective), RSM Erasmus University, The Netherlands, Topics: Marketing Knowledge and Analogical/Case-based Reasoning (2001–2006)Guest Lecture, PhD Course Managerial Decision Making and Decision Support, Topic:
Analogical Reasonig as a Decision Support Principle
for
Weakly-Structured Problems,
RSM Erasmus University,
The Netherlands
(2006)