Nicole Robitaille

Nicole is an Assistant Professor of Marketing at the Smith School of Business, Queen’s University.

As a behavioral scientist her research lies at the intersection of consumer behavior and decision making, with a focus on discovering ways to improve consumer welfare, marketing, and public policy. She uses both laboratory and field experiments to investigate questions across a variety of domains including financial, health and moral decision-making. Her work is published in the Journal of Marketing, Management Science, and the Harvard Business Review and has been presented at numerous international conferences.

In addition to her academic work, Nicole recently served on the National Financial Literacy Research Sub-Committee for the Financial Consumer Agency of Canada. She has also worked as an advisor to the Government of Canada’s Behavioural Insights Unit and the Ontario Government’s Behavioural Insights Unit, where she formally worked as Chief Researcher. Her work on increasing organ donation with the Ontario Government was awarded the prestigious Amethyst award for outstanding achievement.

Nicole received her PhD from the University of Toronto’s Rotman School of Management. She earned her MSc (Marketing) from Concordia University’s John Molson School of Business.