Nicolas Casariego

Nicolás Casariego is a senior leader and consultant in data-driven customer-centric solutions, software entrepreneur, researcher and author.

Nicolas is currently Founder & Director of Paattern Lab, Director of the Customer Analytics Farm at IE School of Human Sciences & Technology, Professor of CRM/CXM, Customer Analytics & Technology Innovation at IE HST School, and member of the Advisory board of Forctis blockchain.

Nicolás is former CTO & Head of Analytics of MRM/McCann in Spain, and also worked as Senior Consultant to Grey/G2 and OgilvyOne. With a technological and analytical background, he has an extensive experience in consulting, building and running customer-centric solutions (in Marketing, Digital, CRM, Loyalty, e-Business and Customer Intelligence).

Nicolás has worked across Europe and Latin America for blue-chip brands like Amex, Banco Santander, Bell South, BAT, L’Oréal, MasterCard, Nokia, Opel, Renault, Repsol, Telefónica/Movistar and Warner Bros. Throughout his professional career has also participated in several R&D initiatives.

Education

• Master in Visual Analytics and Big Data UNIR - La Universidad en Internet (2018 — 2019)
• MBA with specialization in Marketing Management (State University of New York) Universidad del Salvador (1999 — 2000)
• Licentiate Universidad de Buenos Aires (1979 — 1985)

AREA

• Master in Customer Experience & Innovation
• Master in Digital Business & Innovation
• Master in Digital Marketing FT