Neil Bendle
Associate Professor of Marketing at Terry College of Business
Biography
Terry College of Business
I aim to produce interesting, top-level, boundary spanning research and specialize in marketing metrics and accounting, decision making, and political marketing. Teaching current and future managers matters to me as does impacting practice.
Education
- Carlson School of Management, University of Minnesota, PhD, Marketing (Business Administration), 2010
- Darden Graduate School of Business Administration, University of Virginia, Masters of Business Administration, 2004
- Association of Chartered Certified Accountants, United Kingdom, Fellow of the Association, 2000
- University of Liverpool, United Kingdom, Master of Arts in Hellenistic Studies, 1994
- University of Nottingham, United Kingdom, Bachelor of Arts, Ancient History and History, 1991
Prior professional positions
- Ivey Business School, Western University, Associate Professor of Marketing, 2017-2020, Assistant Professor of Marketing, 2010-2017
- The Labour Party, London, United Kingdom, Director of Finance (from 2001, previously Finance/Communications Manager), 1996-2002
- KPMG, Manchester, United Kingdom, Internal and External Audit Assistant, 1995-1996
Awards, Honors and Recognitions
- European Journal of Marketing Outstanding Reviewer, 2019
- Ivey Business School, Research Merit Award, 2018, 2017, 2015-2016
- JAME 2016 Outstanding Review of the Year
- David G. Burgoyne Faculty Fellowship (2014-2017)
- Carlson School of Management Dissertation Fellowship (2009-2010)
- Lieberman Award for Outstanding Teaching Performance (2009)
- ISBM (Institute for the Study of Business Markets) Dissertation Fellowship (2008)
- Carlson School of Management Excellence in Teaching Award (2008)
Research Interests and Areas of Expertise
- Marketing Metrics
- Accounting and Marketing
- Marketing Accountability
- Political Marketing
Videos
MARKETING DICTIONARY: Price Premium
FINANCE in MARKETING: Accounting Principles
FINANCE in MARKETING: Dollar Market Share
FINANCE in MARKETING: Problems Accounting for Marketing
Making Learning Child's Play | Faculty Focus with Neil Bendle - July 2013
MARKETING DICTIONARY: Cannibalization
Marketing is Poorly Measured; You Can Help Change That | Prof. Neil Bendle
FINANCE in MARKETING: What Is an Intangible Asset?
FINANCE in MARKETING: Relevant, Irrelevant & Sunk Costs
Read about executive education
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