Neil Bendle

I aim to produce interesting, top-level, boundary spanning research and specialize in marketing metrics and accounting, decision making, and political marketing. Teaching current and future managers matters to me as does impacting practice.

Education

• Carlson School of Management, University of Minnesota, PhD, Marketing (Business Administration), 2010
• Darden Graduate School of Business Administration, University of Virginia, Masters of Business Administration, 2004
• Association of Chartered Certified Accountants, United Kingdom, Fellow of the Association, 2000
• University of Liverpool, United Kingdom, Master of Arts in Hellenistic Studies, 1994
• University of Nottingham, United Kingdom, Bachelor of Arts, Ancient History and History, 1991

Prior professional positions

• Ivey Business School, Western University, Associate Professor of Marketing, 2017-2020, Assistant Professor of Marketing, 2010-2017
• The Labour Party, London, United Kingdom, Director of Finance (from 2001, previously Finance/Communications Manager), 1996-2002
• KPMG, Manchester, United Kingdom, Internal and External Audit Assistant, 1995-1996

Awards, Honors and Recognitions

• European Journal of Marketing Outstanding Reviewer, 2019
• Ivey Business School, Research Merit Award, 2018, 2017, 2015-2016
• JAME 2016 Outstanding Review of the Year
• David G. Burgoyne Faculty Fellowship (2014-2017)
• Carlson School of Management Dissertation Fellowship (2009-2010)
• Lieberman Award for Outstanding Teaching Performance (2009)
• ISBM (Institute for the Study of Business Markets) Dissertation Fellowship (2008)
• Carlson School of Management Excellence in Teaching Award (2008)

Research Interests and Areas of Expertise

• Marketing Metrics
• Accounting and Marketing
• Marketing Accountability
• Political Marketing