Meet Dr. Necati Tereyagoglu: Assistant Professor of Operations Management and Business Analytics


The Scheller College of Business
Assistant Professor

Empirical Operations Management

Behavioral Operations Management

Pricing and Revenue Management

Empirical Industrial Organization


PhD in Managerial Sciences and Applied Economics, The Wharton School, University of Pennsylvania

MA in Statistics, The Wharton School, University of Pennsylvania

B.S. in Industrial Engineering, Bilkent University, Turkey


Necati Tereyağoğlu is Assistant Professor of Operations Management and Business Analytics at Scheller College of Business of Georgia Tech. The core of his research program lies in unraveling the underlying human behavior which may cause systematic errors in individuals’ decisions. In this endeavor, he utilizes economical or probability models to explore decisions both at the customer and organization level, and make operational decisions more effective. His research relies heavily on field data to document how individuals deviate from making rational decisions and identify which factors cause such deviations. In particular, he focuses on the question of what behavioral factors cause deviations in multi-dimensional decisions. So far, he had the opportunity to work on pricing and revenue management problems in luxury industry, in creative industries such as performing arts, and in packaged food industry. Recently, he also looks at how shared work experience between team members affects the performance of the outcome in creative settings, utilizing data from video game industry. His research has been published in journals such as Management Science, and Production and Operations Management.

He has taught Pricing Analytics and Revenue Management and Operations Management at the Scheller College of Business. He has received the Full-time MBA Elective Professor of the Year Award in 2016 and 2017.

Dr. Tereyağoğlu earned an M.A. in Statistics during his Ph.D. studies and received his Ph.D. in 2012 at the Wharton School, University of Pennsylvania. He received a B.S. in Industrial Engineering at Bilkent University, Turkey.


  • N. Tereyağoğlu and S. Veeraraghavan. 2012. Selling to Conspicuous Consumers: Pricing, Production, and Sourcing Decisions. _Management Science _58(12) 2168-2189. Download PDF.
  • N. Tereyağoğlu, P. S. Fader, and S. Veeraraghavan. 2017. Pricing Theater Seats: The Value of Price Commitment and Monotone Discounting. Production and Operations Management (Special Issue on Not-for-Profit Operations Management) 26(6) 1056-1075. Download PDF.
  • N. Tereyağoğlu, P. S. Fader, and S. Veeraraghavan. Multiattribute Loss Aversion and Reference Dependence: Evidence from the Performing Arts Industry. Management Science, Forthcoming. Download PDF.
  • K. Ramachandran, N. Tereyağoğlu, and Y. Xia. Multi-dimensional Decision Making in Operations: An Experimental Investigation of Joint Pricing and Quantity Decisions. Management Science, Forthcoming. Download PDF.

Read about executive education

Other experts

Dr. Oliver M. Rui is Professor of Finance and Accounting, Zhongkun Group Chair in Finance at CEIBS. He is also professionally designated as Certified Financial Analyst (CFA) and Financial Risk Manager (FRM). Prior to joining CEIBS, Dr. Rui was a tenured Professor at Chinese University of Hong Kon...
Biography Jonathan is senior lecturer in the Manchester Institute of Innovation Research within Manchester Business School at the University of Manchester, England and was a founder director of MIoIR. Jonathan has a very varied career, as an economist - winning a Partnership Trust Award for innov...
Associate Professor Ismail Ateya earned his Doctor of Science degree in Applied Geophysics from Kyoto University, Japan in 2003 and Graduate Diploma in Computer Science from University of Auckland, New Zealand in 2006. He holds a Bachelor of Science Honors degree in Surveying and Photogrammetry f...