Narasimhan Srinivasan

Education/Professional Certification

• Ph.D., State University of New York at Buffalo
• M.B.A., Indian Institute of Management, Ahmedabad
• B.Tech., University of Madras, India

Areas of Expertise

Survey research; consumer research; cross-cultural research; global/international issues

JOURNAL PUBLICATIONS

• Ralston, D.A.; Egri, C. P.; Karam, C. M., Naoumova, I, Srinivasan, N.; Casado,T.; Li, Y., Alas, R, (2015), “The triple-bottom-line of corporate responsibility: Assessing the attitudes of present and future business professionals across the BRICs, Asia Pacific Journal of Management, 32, 145-179.
• Ralston, D.A.; Egri, C. P.; Furrer, O.; Kuo, M-H.; Li, J.; Wangenheim, F.; Dabic, M.; Naoumova, I.; Shimizu, K.; de la Garza Carranza,M.T.; Fu,P.P.; Potocan,V.; Pekerti,a.; Lenartowicz,T.; Srinivasan, N.; Casado,T.; Rossi, A .M.; Szabo, E.; Butt, A.; Palmer, I.; Ramburuth, P.; Brock, D.; Terpstra-Tong, J.; Grison, I.; Reynaud, E.; Richards, M.; Hallinger, P.; Castro, F.B.; Gutiérrez, J. R.; Milton, L.; Ansari, M.; Starkus, A.; Mockaitis, A.; Dalgic, T.; Darder, F. L.; Thanh, H. V.; Moon, Y-L.; Molteni, M.; Fang, Y.; Pla-Barber, J.; Alas, R.; Maignan, I.; Jesuino, J. C.; Lee, C-H.; Nicholson, J. D.; Chia, H-B.; Danis, W.; Dharmasiri, A. S.; Weber, M. (2014) Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism, Journal of Business Ethics, Vol 122, 283- 306.
• Karam, C. M., Ralston, D. A., Egri, C. P., Butt, A., Srinivasan, N., Fu, P. P., Lee, C. H., Moon, Y., Li, Y., Ansari, M., Kuo, M., Thanh, H. V., Pekerti, A., Hallinger, P., Fang, Y., and Chia., H. B. (2013), “Perceptions of the ethicality of favors at work in Asia: An 11-Society Assessment,” Asia Pacific Journal of Management, 30, 373-408.
• Ralston, D. A., Egri, C. P., Reynaud, E., Srinivasan, N., Furrer, O., Brock, D., Alas, R., Wangenheim, F., Darder, F. L., Mallahi, K., Karam, C., Kuo, C., Potocan, V., Mockaitis, A. I., Szabo, E., Gutierrez, J. R., Pekerti, A., Butt, I., Palmer, I., Naoumova, I., Lenartowicz, T., Starkus, A., Hung, V. T., Dalgic, T., Molteni, M., Carranza, M. T., Maignan, I., Castro, F. B., Moon, Y., Terpstra-Tong, J., Dabic, M., Li, Y., Danis, W., Kangasniemi, M., Ansari, M., Riddle, L., Milton, L., Hallinger, P., Elenkov, D., Girson, I., Gelbuda, M., Ramburuth, P., Casado, T., Rossi, A. M.., Richards, M., Deusen, C. V., Fu,P-P., Wan, P. M. K., Tang, M., Lee, C-H., Chia, H-B., Fan, Y., and Wallace, A (2011), “A 21st Century Assessment of Values Across the Global Workforce,” Journal of Business Ethics, Vol 104, Issue 1, pp 1-31.
• Shi, Lei, Chinmoy Ghosh and Narasimhan Srinivasan (2010), “Should they play? Market Value of Corporate partnerships with Professional Sports Leagues,” Journal of Sport Management, Vol. 24, 6 (November), 702-743.
• Ralston, D.A., Egri, C.P., Carranza, M.T.G., Ramburuth, P., Terpstra-Tong, J., Pekerti, A., Grison, I., Herrig, H., Dabic, M., Tan, M., Wan, P., Hallinger, P., Palmer, I., Elenkov, D., Furrer, O., Potocan, V.V., Wangenheim, F., Maignan, I., Perrewé, P., Rossi, A.M., Lenartowicz, T., May, R., Ledgerwood, D., Weber, M., Jesuino, J.C., Fu P.P., Naoumova, I., Casado, T., Riddel, L., Richards, M., Butt, A., Danis, W., Castro, F.B., Gutiérrez, J.R., Milton, L., Ansari, M., Brock, D., Srinivasan, N., Starkus, A., Dalgic, T., Thanh, H.V., Moon, Y-L., Chia, H.B., Kuo, C., Molteni, M., Kangasniemi, M., & Wallace, A. (2009). “Ethical preferences for influencing superiors: A 41-society study,” Jounal of International Business Studies, 40, 6, 1022-1045.
• Reed, Kira, Narasimhan Srinivasan and Harold Doty (2009), “Adapting Human and Social Capital to Impact Performance: Some empirical Findings from the US Personal Banking Sector,” Journal of Management Issues, Vol XXI, No. 1, Spring, 36-57.
• Jain, Subhash and Narasimhan Srinivasan (2008), “Assessment of Globalization: A Revisit,” Journal of Global Business Advancement, Vol 1, No. 2/3, 178-203
• Reed, Kira, Michael Lubatkin and Narasimhan Srinivasan (2006), “Proposing and Testing an Intellectual Capital based View of the Firm,” Journal of Management Studies, Vol 43, No. 4, pp. 867-893
• Handy, Femida and Narasimhan Srinivasan (2005), “The Demand for Volunteer Labor: A Study of Hospital Volunteers,” Nonprofit and Voluntary Sector Quarterly, Vol. 34, No. 4, (December), pp. 491-509.
• Ahearne, Michael, Luke Weinstein and Narasimhan Srinivasan (2004), “Impact of Technology on Sales Performance: Progressing from Technology Acceptance to Technology Usage and Consequence,” Journal of Personal Selling and Sales Management, Special Issue on Customer Relationship Management: Strategy, Process and Technology, (Fall 2004), Vol 24, Number 4, pp. 297-310.
• Srinivasan, Narasimhan (2004), “Wireless Local Area Networks and Applications,” Annual Review of Communications, Vol. 57, 1199-1202.
• Handy, Femida and Narasimhan Srinivasan (2004), “Valuing Volunteers: An Economic Evaluation of the Net Benefits of Hospital Volunteers,” Nonprofit and Voluntary Sector Quarterly, Vol. 33, 1, pp. 1-27.
• Narasimhan Srinivasan, Subhash Jain and Kiranjit Sikand (2004), "An Experimental Study of Two Dimensions of Country-of-Origin (Manufacturing Country and Branding Country) using Intrinsic and Extrinsic Cues,” International Business Review, Vol. 31, Issue 1 (February), pp. 65-82.
• McDonald, Robert and Narasimhan Srinivasan, (2004) “Technological Innovations in Hospitals: What Kind of Competitive Advantage?” International Journal of Technology Marketing, Vol. 28, Issue 1, pp. 103-117.
• Jain, Subhash and Narasimhan Srinivasan (2004), “Globalization: an assessment,” Journal of Global BusinessResearch, Vol, 1, No. 1 (Spring), pp.1–11.
• Daniel, Harold Z, Donald J. Hempel and Narasimhan Srinivasan (2003), "Project Selection: A Value Analysis," Industrial Marketing Management , Vol 32, No. 1, 39-53.
• Daniel, Harold Z., Donald J. Hempel and Narasimhan Srinivasan (2002), “A Model of Value Assessment in Collaborative R&D Programs,” Industrial Marketing Management, Vol. 31, No 8, 657-668.
• Ralston, David. A., Guenther Vollmer, Narasimhan Srinivasan, Joel D. Nicholson, Moureen Tang and Paulina Wan (2001), “Strategies of Upward Influence: A Study of Six Cultures from Europe, Asia and America,” Journal of Cross-Cultural Psychology, Vol 32, No. 6 (November), 728-735.
• Lubatkin, Michael, Hemant Merchant and Narasimhan Srinivasan (1997), “Merger Strategies and Shareholder Value During Times of Relaxed Antitrust Enforcement: A Case of Large Mergers During the 1980s,” Journal of Management, 23 (1), 59-81.
• Ratchford, Brian T., Jagdish Agrawal, Pamela Grimm and Narasimhan Srinivasan (1996), “Toward Understanding the Measurement of Market Efficiency (1996),” Journal of Public Policy and Marketing, Vol. 15, 2 (Fall), 167-184. Outstanding Article Award, JPPM, for articles during 1995-1997.
• Putsis, Willam P. Jr. and Narasimhan Srinivasan (1995), “So, How Long Have You Been in the Market?” Managerial and Decision Economics, 16 (March-April), 95-110.
• Putsis, Willam P. Jr. and Narasimhan Srinivasan (1994), “Buying or Just Browsing? The Duration of Purchase Deliberation,” Journal of Marketing Research, Vol. 31, No. 3 (August), 393-402.
• Agrawal, Jagdish, Pamela Grimm and Narasimhan Srinivasan (1993), “Quantity Surcharges on Groceries,” Journal of Consumer Affairs, Vol. 27, No. 2 (Winter), 335-356.
• Lubatkin, Michael, Hemant Merchant and Narasimhan Srinivasan (1993), “Construct Validity of Some Unweighted Product-Count Diversification Measures,” Strategic Management Journal, Vol. 14, No. 6 (September), 433-449.
• Ratchford, Brian T. and Narasimhan Srinivasan (1993), “An Empirical Investigation of Returns to Search,” Marketing Science, Vol. 12, No. 1 (Winter), 73-87.
• Srinivasan, Narasimhan and Brian T. Ratchford (1991), “An Empirical Test of a Model of External Search for Automobiles,” Journal of Consumer Research, Vol. 18, No. 2 (September), 233-242.
• Srinivasan, Narasimhan (1990), “Pre-Purchase External Search for Information,” (1990) in Review of Marketing — 1990, (ed.) Valarie Ziethaml, Chicago: American Marketing Association, 153-189.
• Srinivasan, Narasimhan and D. Srinivasan, (1979), “Environmental Education — To Meet the Challenge of Ecological Imbalance,” “the leader” article in Chemical Age of India, 317-321.

WORK IN PROGRESS:

• Ralston, D. A, et al (including Narasimhan Srinivasan), "Gender Differences and the GlobalBusiness Subculture Effect: A 40-Society Analysis of Subordinate Influence Ethics Behaviors" submitted to the Journal of Cross-Cultural Psychology, Jan 2021.
• Ralston, D. A, et al (including Narasimhan Srinivasan, "The Impact of Gender Role Orientations on Subjective Career Success: A Multilevel Study of 36 Societies" submitted to the 2021 AIB Conference.
• Srinivasan, Narasimhan preparing to work on Technology Trends affecting the Future of Marketing during 2022.
• Srinivasan, Narasimhan, Guest Editor for the Special Issue of “Digital Marketing Trends” which will come out in 2022.

I was a Keynote Speaker for the International Conference on the theme ‘The Age of Digital Transformation- Impact of Emerging Technologies in Marketing’ co-sponsored by NASMEI held at Dehradun in Dec 2020.