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Biography

ESMT
Program director at ESMT

Nan Guo is a program director at ESMT since 2018. Before joining ESMT, She was on the frontline of market entry projects for German corporates, medium-sized companies and a startup in higher education into the Chinese market. She played a key role in bringing German products and services to the Chinese market and has rich experience in building up intercultural teams and prepare organizations for its market expansion. Her recent projects include executive education programs on innovation & digitization for both German and Chinese clients.

Her focus is to help executives develop the right market expansion strategy, understand China, new businesses and succeed in leading multinational teams.

Research

market expansion, organizational readiness for new markets

Expertise

Topics

business strategy, consumer behavior, intercultural management, leadership, leadership development, negotiation, networks, strategic marketing, team building Industries automotive, education, professional services, retail

Areas

Asia, Europe, Eastern Asia

Languages

Mandarin, German, English

Education

  • Bachelor of Economics (Beijing Foreign Studies University)
  • BA (Beijing Foreign Studies University)

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