Morris Cohen

Morris A. Cohen is the Panasonic Professor of Manufacturing and Logistics in the Operations, Information and Decisions Department, the Wharton School at the University of Pennsylvania. He is also Co-Director of Wharton’s Fishman-Davidson Center for Service and Operations Management. He is currently the department editor for services in the Journal of Manufacturing and Service Operations Management and is a Fellow of the Institute for Operations Research and Management Science, and a Senior Fellow of the Manufacturing and Service Operations Management Society.

Until recently, Dr. Cohen was founder and chair of the board of MCA Solutions, a software company specializing in after-sales logistics planning systems, which recently merged with PTC, a leading provider of product design and service life cycle management decision support systems. He recently founded a startup (D3 Analytics), that is applying concepts of machine learning and big data to a new paradigm for supply chain planning and control. He has also been a policy analyst for the planning branch of the Treasury Board Secretariat of the Government of Canada.

Dr. Cohen holds a B.A.Sc. in Engineering Sciences from the University of Toronto, as well as an M.S. in Industrial Engineering and a Ph.D. in Operations Research from Northwestern University.

Research

Dr. Cohen’s research interests include analysis of the current drivers of global supply chain sourcing strategy and product-service system modeling with a focus on performance based incentives and buyer-supplier coordination to support a Servicization strategy. His recent application and consulting work includes development of a machine-learning based methodology to support operations planning decision making. He has also developed and implemented advanced optimization tools for strategic and tactical planning systems for service supply chains in industries such as Aerospace & Defense, Consumer Electronics, Health Care Technology, Oil and Gas, Automobile, Semiconductor Equipment, Computers, and Telecommunications. Professor Cohen holds a B.A.Sc. in Engineering Sciences from the University of Toronto, and an M.S. and Ph.D. in Operations Research from Northwestern University.

• Morris A. Cohen and Hau L. Lee (Forthcoming), Designing the Right Global Supply Chain Network.
  
• Morris A. Cohen, S. Rahimi-Ghahroodi, A. Al Hanbali, I.M.H. Vliegen (Forthcoming), Joint Optimization of Spare Parts Inventory and Service Engineers Staffing with Full Backlogging.
  
• Morris A. Cohen and Jose A. Guajardo, “Service Differentiation and Operation Segments: Research Opportunities and Implementation Challenges”. In Advances in Service Science - Proceedings of the 2018 INFORMS International Conference on Service Science, edited by, (2019), pp. 43-52
  
• Morris A. Cohen, Shimon Bitton, Izack Cohen (2019), Joint Repair Sourcing and Stocking Policies for Repairables Using Erlang-A and Erlang-B Queueing Models, IISE Transactions.
  
• Morris A. Cohen and Jose A. Guajardo (2018), Service Differentiation and Operation Segments: A Framework and an Application to After-Sales Services, Manufacturing and Service Operations Management, 20 (3), pp. 440-454.
  
• Morris A. Cohen, Shiliang Cui, Fei Gao (Working), The Effect of Government Support on Green Product Design and Environmental Impact.
  
• Morris A. Cohen, Shiliang Cui, Ricardo Ernst, Arnd Huchzermeier, Panos Kouvelis, Hau L. Lee, Hirofumi Matsuo, Marc Steuber, Andy A. Tsay (2018), OM Forum: -Benchmarking Global Production Sourcing Decisions: Where and Why Firms Offshore and Reshore, Manufacturing and Service Operations Management, 20 (3), pp. 389-402.
  
• Morris A. Cohen, Izack Cohen, Elad Landau (2017), On Sourcing and Stocking Policies in a Two-echelon, Multiple Location, Repairable Parts Supply Chain, Journal of the Operational Research Society.
  
• Morris A. Cohen, Shiliang Cui, Fei Gao (Under Review), Performance, Reliability or Time-to-Market? Innovative Product Development and the Impact of Government Regulation.
  
• Morris A. Cohen, Nichalin S. Summerfield, Moshe Dror (2015), City Streets Parking Enforcement Inspection Decisions: The Chinese Postman’s Perspective, European Journal of Operational Research, 24, pp. 149-160.
  
• Morris A. Cohen, Sang-Hyun Kim, Serguei Netessine, “Reliability or Inventory? An Analysis of Performance-Based Contracts for Product Support Services”. In Information Exchange in Supply Chain Management, edited by, (Springer, 2015)
  
• Izack Cohen and Morris A. Cohen (Working), Joint Stocking and Sourcing Policies for a Single-Depot, Single-Base, Two-Echelon Environment with Repairable Parts: The Role of Flexibility.Related
  
• Jose A. Guajardo, Morris A. Cohen, Sang-Hyun Kim, Serguei Netessine (2012), Impact of Performance-Based Contracting on Product Reliability: An Empirical Analysis, Management Science
  
• Jose A. Guajardo, Morris A. Cohen, Serguei Netessine (Working), Service Competition and Product Quality in the U.S. Automobile Industry.
  
• Morris A. Cohen (2012), Product Performance Based Business Models: A Service Based Perspective, Proceedings HICCS-45.
  
• Jose A. Guajardo and Morris A. Cohen (Working), Product Quality or Service Quality? The Impact of Customer Heterogeneity.
  
• Morris A. Cohen, Sang-Hyun Kim, Serguei Netessine, Senthil Veeraraghavan (2010), Contracting for Infrequent Restoration and Recovery of Mission Critical Systems, Management Science, 1551-1567.Abstract
  
• Justin Ren, Morris A. Cohen, Teck Ho, Christian Terwiesch (2010), Information Sharing in a Long-Term Supply Chain Relationship: The Role of Customer Review Strategy, Operations Research, 58 (1), pp. 81-93.Abstract
  
• Morris A. Cohen, Sang-Hyun Kim, Serguei Netessine (2007), Performance Contracting in After-Sales Service Supply Chains, Management Science, 1843-1858.Abstract
  
• Morris A. Cohen and Howard Kunreuther (2007), Operations Risk Management: Overview of Paul Kleindorfer’s Contributions, POMS Journal, Volume 16, No. 5.
  
• Sang-Hyun Kim, Morris A. Cohen, Serguei Netessine (Under Review), Inventory or reliability? Contracting strategies in after-sales service supply chains.
  
• Morris A. Cohen, Sang-Hyun Kim, Serguei Netessine (Working), Reliability or Inventory? Analysis of Product Support Contracts in the Defense Industry.Abstract
  
• Morris A. Cohen, Narendra Agrawal, Vipul Agrawal (2006), Winning in the Aftermarket, Harvard Business Review.Abstract
  
• Morris A. Cohen, Narendra Agrawal, Vipul Agrawal (2006), Achieving Breakthrough Service Delivery Through Dynamic Asset Deployment Strategies, Interfaces, Volume 36, No. 3.Abstract
  
• Sergei Savin, Morris A. Cohen, Noah Gans, Ziv Katalan (2005), Capacity Management in Rental Businesses with Two Customer Bases, Operations Research, 617-631.Abstract
  
• Christian Terwiesch, Justin Ren, Teck-Hua Ho, Morris A. Cohen (2005), An Empirical Analysis of Forecast Sharing in the Semiconductor Equipment Supply Chain, Management Science, 208–220.Abstract
  
• Morris A. Cohen, Vinayak Deshpande, K. Donohue (2003), A Threshold Inventory Rationing Policy for Service Differentiated Demand Classe, Management Science, Volume 49, No. 6.Abstract
  
• Morris A. Cohen, Vinayak Deshpande, K. Konohue (2003), An Empirical Study of Service Differentiation for Weapon System Service Parts, Operations Research, Volume 51, No. 4.Abstract
  
• Morris A. Cohen, Teck-Hua Ho, Justin Ren, Christian Terwiesch (2003), Measuring Imputed Cost in the Semiconductor Equipment Supply Chain, Management Science, Volume 49, No.12.Abstract
  
• Morris A. Cohen, Jehoshua Eliashberg, Teck H. Ho (2000), An Analysis of Several New Product Performance Metrics, M&SOM, Vol. 2, No. 4, Fall 2000, pp. 337-349.Abstract
  
• Morris A. Cohen, Jehoshua Eliashberg, Teck H. Ho (1997), An Anatomy of a Decision Support System for Developing and Launching Line Extensions, Journal of Marketing Research, Vol. 34, February 1997, pp. 117-129.Abstract
  
• Morris A. Cohen, Jehoshua Eliashberg, Teck H. Ho (1996), New Product Development: The Performance and Time-to-Market Tradeoff, Management Science, Vol. 42, No. 2, February 1996, pp. 173-186.Abstract
  
• Morris A. Cohen, Jehoshua Eliashberg, Teck H. Ho, “New Product Design Strategy Analysis: A Modeling Framework”. In Design Management, edited by Sriram Dasu and Charles Eastman, (1994)
  

Awards and Honors

• Advisory Board, Center for Transportation & Logistics, Massachusetts Institute of Technology, 2019
  
• Plenary Speaker, International Symposium, Japanese Operations Management and Strategy Association, 2019
  
• Teaching Commitment and Curricular Innovation Award, The Wharton School, 2015
  
• INFORMS Fellow, Institute for Operations Research and the Management Sciences, 2013
  
• Plenary Speaker, German Operations Research Society, 2008
  
• Inaugural POMS International Distinguished Lectureship Award, 2007
  
• Tibbets Award, National Science Foundation – SBIR, 2007
  
• Senior Fellow, Manufacturing and Service Operations Management Society, INFORMS, 2004
  
• Institute of Industrial Engineers Best Paper Published in IIE Transactions, 1999
  
• Fellow, International Academy of Management, 1998
  
• S.J. Hardy Award for Best Paper in Operations Management, Decision Sciences Institute, 1990
  
• Edelman Prize for best practice in Operations Research (finalist), 1990
  
• Lauder Institute Prize for Advances in Theory and Practice of International Management, 1989