Mirja Kroschke

Research Focus

• Retailing
• Customer Relationship Management
• Mobile Marketing
• Consumer Privacy
• Sensory Marketing

Companies

• Senior Project Manager Digital & Consulting Otto Group (2019)
• Expert Partner Etribes (2019)
• Research Fellow Westfälische Wilhelms-Universität Münster (2019)
• Assistant Professor Westfälische Wilhelms-Universität Münster (2018)
• Consultant Etribes (2019 — 2019)
• Visiting Research Scholar The University of Auckland (2019 — 2019)
• Lecturer FOM University of Applied Sciences (2016 — 2018)
• Post-Doc Westfälische Wilhelms-Universität Münster (2017 — 2018)
• Research Assistant Westfälische Wilhelms-Universität Münster (2014 — 2017)

Education

• Dr. rer. pol. Westfälische Wilhelms-Universität Münster (2014 — 2017)
• Master of Science (M.Sc.) ESCP Europe (2012 — 2014)
• Bachelor of Arts (B.A.) HSBA Hamburg School of Business Administration (2008 — 2011)

Awards

Wissenschaftspreis der EHI Stiftung 2020 - Kategorie: Bestes Lehrstuhlprojekt 02/2020 - EHI Stiftung & GS1 Germany GmbH

Förderpreis 2019 - HORIZONT-Stiftung

Best Paper Award 06/2019 - Research on National Brand & Private Label Marketing International Conference

Wolfgang Wirichs Förderpreis Handel 02/2018 - Wolfgang Wirichs Stiftung

Jean-Charles Chebat Best Retail Proposal Award 2017 - Society for Marketing Advances

Consortium Fellow at the AMA Sheth Foundation Doctoral Consortium 2016 - American Marketing Association / Sheth Consortium