Michelle Lee

Dr Michelle P. Lee is an Associate Professor of Marketing (Education) with the Lee Kong Chian School of Business, Singapore Management University (SMU).

Dr Lee joined SMU in 2000 and is also currently the Associate Provost (Undergraduate Education), as well as the Academic Director of the SMU-SUTD Joint Programme.

Dr Lee’s research areas and areas of expertise include Consumer Behaviour and Consumer Judgment and Decision-making and she has published articles on "Consumer Decision Making and Aging: Current Knowledge and Future Directions", in the Journal of Consumer Psychology.

Education

• 2000 Ph.D. in Marketing
  University of Toronto, Rotman School of Management
• 1995 BComm (Commerce and Finance),
  University of Toronto , Faculty of Management

Current Position(s) Held

• 2021- Associate Provost (Undergraduate Programmes)
  Singapore Management University
• 2017 - 2021 Associate Dean (Undergraduate Programmes)
  Lee Kong Chian School of Business, Singapore Management University
• 2011 - Associate Professor of Marketing (Education)
  Lee Kong Chian School of Business, Singapore Management University
• 2009 - 2017 Director, Accreditation and Curriculum Matters
  Lee Kong Chian School of Business, Singapore Management University
• 2010 - 2011 Assistant Professor of Marketing (Education)
  Lee Kong Chian School of Business, Singapore Management University
• 2000 - 2009 Assistant Professor of Marketing
  Lee Kong Chian School of Business, Singapore Management University

Awards, Recognition and Honors

• Lee Foundation Fellowship, Singapore Management University ,2000
• Doctoral Consortium Fellow, American Marketing Association ,1999
• Ontario Graduate Scholarship, Government of Ontario (1997 – 2000) University of Toronto Fellowship (1995 – 1997)
• Female Doctoral Grant, University of Toronto ( 1995 – 1998)
• Bachelor of Commerce, Graduation with High Distinction, University of Toronto (1995)

Research Areas

• Memory (Implicit Memory, Fluency Effects)
• The Mere Exposure Effect
• Context Effects

Selected Journal Articles (Refereed)

• "Disambiguating the Role of Ambiguity in Contrast and Assimilation Effects", by Pui Yee, Michelle LEE and K. SUK, 2010, Journal of Consumer Research
• "Response to Goldberg, Healey and Hasher, Sternthal and Benezzi", by Catherine A. COLE, Carolyn C. YOON, and Pui Yee, Michelle LEE, 2009, Journal of Consumer Psychology
• "Consumer Decision Making and Aging: Current Knowledge and Future Directions", by Carolyn C. YOON, Catherine A. COLE, and Pui Yee, Michelle LEE, 2008, Journal of Consumer Psychology

Journal Articles (Forthcoming)

• “Future Scenarios for Management Education”, by Howard Thomas, Michelle Lee and Alexander Wilson, 2014, Journal of Management Development.

Books and Monographs (Forthcoming)

• "Securing the Future of Management Education: Competitive Destruction or Constructive Innovation", by Howard THOMAS, Pui Yee, Michelle LEE, Lynne THOMAS, and Alexander WILSON, Emerald Group, Bingley, UK, 201