Michel Phan

Professor Michel Phan is an expert in luxury marketing with extensive international academic and professional experiences in the luxury industry, across all sectors (leather goods, perfumes and cosmetics, fashion and accessories, selective distribution and retailing, and wines and spirits).

EDUCATION

2004 Stockholm Scool of Economics, Stockholm International Teachers'Program Diploma (ITP)

2003 University of New South Wales, Sydney Ph.D Degree (Topic: Cross-cultural Business-to-Business Relationship Marketing)

1994 Monash University, Melbourne MBA Degree

1987 University of Ulster, Belfast Bachelor of Arts Degree (European Business Studies)

Honours Degree

Second Class Upper Division (2A)

EXPERIENCE

Since September, 2011

• Associate Professor of Luxury Marketing - EMLYON Business School Asian Campus, Shanghai

• Director of MSc in Luxury Management and Marketing Program - EMLYON Business School (since Sept 2012)

• Director of Lifestyle and Consumption Cluster - EMLYON Business School Asian Campus, Shanghai

• Editor-in-Chief of Luxury Research Journal - Inderscience Publishers (since January 2014)

• 2006 - 2011 Academic director of "MasterCard-ESSEC Luxury Brand Management Executive Program" (program offered only in Asia) - ESSEC Business School, Singapore

• 2005 - 2011 LVMH-ESSEC Chair Professor - ESSEC Business School, Paris

• 2003 - 2011 Assistant Professor of Marketing - ESSEC Business School, Paris and Singapore

INTERNATIONAL ACADEMIC EXPERIENCES

• Sogang Business School – MBA program – Seoul (2016)
• Shanghai International Studies University – MBA program – Shanghai (2016)
• East China Normal University – Shanghai – Masterclass on Luxury in China (2015)
• Nanjing University Business School – Nanjing – MasterClass on Luxury Brands (2014)
• Xian Jiao Tong University – Xian (China) – MasterClass on Luxury Brands (2014)
• Yonsei University – College of Fashion and Textile – Seoul – Guest Lecture (2013)
• Zhejiang University School of Management – Hangzhou – Guest Speaker (2012)
• Shanghai University School of Finance & Economics – Shanghai – Guest Speaker (2012)
• Shanghai Jiao Tong University – Shanghai – Guest Speaker (2012)
• Fudan University School of Management – Shanghai – Guest Speaker (2012)
• National University of Singapore (NUS) Business School – Singapore – Guest Professor (2009)
• Yonsei University School of Business – Seoul – Guest Professor (2008)
• China Europe International Business School (CEIBS) – Shanghai – Guest Professor (2004)
• Cornell University School of Hotel Administration – Ithaca, New York – Visiting Faculty (2002-2003)
• University of Sydney School of Business – Sydney – Lecturer and Undergraduate program Coordinator (2000-2002)

CONSULTING EXPERIENCES

• Hermès International (Paris)
  • Design and conduct of a marketing seminar for the marketing department (2010)
• UNESCO (Paris)
  • Advice on the positioning and contents of the 1st Forum on Creative Industries (2009)
• MasterCard Asia-Pacific (Singapour)
  • A complete study on the impact of past crises on the luxury industry in Europe and Asia (2009)
• RICHEMONT Asia (Hong Kong)
  • Design and conduct of a training seminar on services and customer experience

for their middle management (2008, 2009, 2011)

• GNFA (Groupement National de la Formation Automobile) (Paris)
  • Design of training modules on luxury customer experience (2008)

• Project Management – Louis Vuitton (2006, 2009, 2010), Chloé (2007, 2011), Cartier (2008), Parfums Christian Dior (2009, 2010), Moët Hennessy Europe (2009, 2010), Parfums Guerlain (2009), DFS Galleria Singapour (2010), Estee Lauder Companies EMEA (2011), Miu Miu China (2012, 2013), Roger Dubuis China (2012, 2013, 2015), Cartier China (2013), Louis Vuitton China (2014), Ralph Lauren China (2014, 2015), VIPLuxe.com (2015), Le Reve (French Patisserie in Shanghai) (2014,2015)

  • Design of new customer experience strategies
  • Development of in-store sales growth strategies
  • Design and improvement of customer and after-sales services o Development of new strategic business opportunities
  • Communication strategies for on-line communities
  • Design of a communication campaign on luxury anti-conterfeiting o Benchmark study on the best customer service practices

OTHER PROFESSIONAL EXPERIENCE

• 1995 - 1997 Marketing Manager - Snuff Puppets Inc. (une compagnie de théâtre), Melbourne
• 1994 - 1996 Consultant - Microsoft Australia, Hewlett Packard Australia et Franchise Developments
• 1991 - 1993 Buyer- Sony France, Paris
• 1991 - 1989 Account Manager - Sony France, Paris

COURSES TAUGHT

• Luxury Customer Experience
• Luxury Brand Management
• Marketing Essentials

RESEARCH INTEREST

• Luxury customer experience
• Luxury services
• Social media applied to luxury brands
• Luxury automobile industry