Michael Luca

LEE J. STYSLINGER III ASSOCIATE PROFESSOR OF BUSINESS ADMINISTRATION at Harvard Kennedy School

Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School

Schools

  • Harvard Business School
  • Harvard Kennedy School

Expertise

Links

Biography

Harvard Kennedy School

Michael Luca is the Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School. Professor Luca's research, teaching, and advisory work focuses on the design of online platforms, and on the ways in which data can inform managerial and policy decisions. His research has been published in academic journals including the Journal of Economic Perspectives, Management Science, the Proceedings of the National Academy of Sciences, American Economic Review: Papers and Proceeding, the American Economic Journal: Applied Economics, and the American Economic Journal: Microeconomics. He has also written about behavioral economics and online platforms for media outlets including The Wall Street Journal, The Atlantic, Wired, and Slate. His research has been written about in a variety of media outlets including The Wall Street Journal, New York Times, New Yorker, Atlantic, Economist, Washington Post, Financial Times, Guardian, Huffington Post, Harvard Business Review, Time, USA Today, Boston Globe, LA Times, San Francisco Chronicle, Fortune, Mashable, GQ, Wired, and Vox.

Professor Luca is a coauthor of The Power of Experiments: Decision-Making in a Data Driven World, which received favorable reviews by publications including the New Yorker and the Wall Street Journal, and has been used in the MBA classroom for courses on business analytics and on behavioral economics.

At Harvard, Professor Luca developed and teaches an MBA course on using experiments to guide managerial decisions, called From Data to Decisions: Leveraging Experiments for Effective Strategy, Marketing, and Entrepreneurship. He has also taught and developed materials for executive education and MBA courses on platform design, behavioral economics, and business analytics.

Professor Luca also serves on the board of directors at the National Association of Business Economics, the academic advisory board of the Behavioural Insights Team, and the advisory board of the CNBC Technology Executive Council, and is a faculty research fellow at the National Bureau of Economic Research.

AREAS OF INTEREST

  • decision-making
  • electronic commerce
  • electronic markets
  • user-generated content

Harvard Business School

Michael Luca is Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School. Professor Luca works closely with companies and cities to help them become more data-driven, and has ongoing collaborations with Yelp, Facebook, the UK government, and the City of Boston, in addition to other partners.   

Professor Luca teaches The Online Economy, an elective course about the strategic and operational decisions faced when designing and launching an online platform. He also teaches an elective course in which student teams develop behavioral interventions and experimental designs for government and company clients, called IFC: Behavioral Insights.  

Professor Luca''s current work focuses on digital data and platforms, analyzing a variety of companies including Yelp, Amazon, and Airbnb. Professor Luca also works on issues related to the design of information disclosure. Focusing on the behavioral foundations of how people make decisions, he has done work on rankings, expert reviews, online consumer reviews, and quality disclosure laws, among other types of information provision.

His work has been written about in a variety of media outlets including The Wall Street Journal, New York Times, Washington Post, Boston Globe, Guardian, Telegraph, Huffington Post, Harvard Business Review, Atlantic, Quartz, Vox, and Forbes.

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