Michael Latta

Education

• Ph.D., Iowa State University, Psychology
• M.S., Iowa State University, Psychology
• B.S., Illinois State University, Psychology

Academic and Professional Experience

• Professor, E. Craig Wall Sr. College of Business Administration, Coastal Carolina University
• Associate Dean, E. Craig Wall Sr. College of Business Administration, Coastal Carolina University
• Associate Professor, E. Craig Wall Sr. College of Business Administration, Coastal Carolina University
• Assistant Professor, E. Craig Wall Sr. College of Business Administration, Coastal Carolina University
• Adjunct Faculty, University of the Sciences in Philadelphia College of Graduate Studies
• Visiting Professor, St. Joseph's University
• Adjunct Faculty, University of Notre Dame
• Adjunct Faculty, Thunderbird School of Global Management
• Assistant Professor, University of New Hampshire
• Assistant Professor, Drake University
• Sales Representative. Territory Manager, Product Manager, Strategic Planning Analyst, DuPont Company
• Associate Director of Promotion Research and Market Planning, Wyeth Pharmaceuticals
• Manager of Marketing Research and Market Development, Boehringer Mannheim Pharmaceutical Corporation
• Executive Director, YTMBA Research and Consulting

Research Interests

• New product adoption
• risk perception
• Teaching Interests

Research Methods

• Strategy
• Promotion
• Market Analysis

Professional Memberships (Past and Present)

• Phi Eta Sigma
• Marketing Research Association
• American Statistical Association
• Institute for Business Forecasting
• American Marketing Association
• Psi Chi
• American Association for the Advancement of Science
• Phi Kappa Phi
• Sigma Xi

Professional Certifications

• Accredited Professional Statistician
• Workplace Harassment
• National Institutes of Health Office of Extramural Research Protecting Human Research Participants