Mengze Shi
Professor of Marketing at Rotman School of Management
Schools
- Rotman School of Management
Links
Biography
Rotman School of Management
Bio
Mengze Shi is a Professor of Marketing at Rotman. His research is focused on incentives, specifically how people respond to incentives and how companies should design incentive programs. He has investigated a wide range of consumer incentive programs, including loyalty rewards, sweepstakes, group buying, discounts, and direct mails, as well as incentives for sales agents such as commissions and sales contests. His work has covered such industries as airlines, wireless communications, gasoline retailing and mailing catalogs.
Academic Positions
from 2001 Assistant, Associate, and Full Professor of Marketing; Rotman School of Management
1997-2001 Assistant Professor of Marketing; Hong Kong University of Science and Technology
Honors and Awards
2013, 2012, 2006 Excellence in Teaching Award; Rotman School of Management
2003 Roger Martin and Nancy Lang Awards for Excellence in Research; Rotman School of Management
2016, 2015, 2014 Distinguished/Meritorious Service Award; Management Science
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