Meng Zhu

Areas of Interest: , Marketing,, Consumer decision making

Meng Zhu is an Associate Professor in the research track. She joined the Johns Hopkins Carey Business School in 2011 after receiving her PHD (Major: Marketing, Minor: Social and Decision Sciences) from Carnegie Mellon University. Her research broadly falls into the domain of consumer judgment and decision-making. It consists of two independent, yet overlapping streams of inquiry. The first stream explores the psychological and behavioral consequences of resource constraints (e.g., scarcity, urgency, and deadlines). The second steam of her research examines the impact of contextual cues on consumers’ preference construction, such as the efficacy of marketing cues and the potency of comparison standards.

• Dean's Award for Facutly Excellence, 2017
• Carey Behavioral Research Fund Award, 2017
• Dean’s Award for Faculty Excellent, 2016
• National Institutes of Health Grant, 2015
• The Black & Decker Competitive Research Grant, 2014
• Herbert A. Simon Doctoral Dissertation Award, 2011
• Berkeley Behavioral Camp Fellow, 2010
• AMA Sheth Foundation Doctoral Consortium Fellow, 2009
• Center for Behavioral Decision Research Grant, 2008
• William Larimer Mellon Fellowship, 2006-2010