Mélanie Ouvry
at SKEMA
Schools
- SKEMA
Links
Biography
SKEMA
Mélanie Ouvry is in the marketing area at SKEMA Business School. She holds a Doctorate in Marketing at the University of Lille 2. She teaches marketing, and communication strategy. Her research is dedicated to the consumption / experiential value of shopping. She published two articles in peer reviewed journals and presented several papers at scholarly meetings. And formerly she was consultant in communication strategy within Publicis Group.
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