Melanie Brucks
Assistant Professor of Business at Columbia Business School
Schools
- Columbia Business School
Expertise
Links
Biography
Columbia Business School
Melanie Brucks is interested in creativity and innovation. Her research focuses on the processes involved in generating and selecting innovative ideas and on the cognitive and behavioral consequences of technological innovations. Her findings help marketers better design ideation activities to maximize productivity and fuel innovation.
Before joining Columbia, Melanie Brucks received a PhD in Marketing from Stanford Graduate School of Business.
Research
Journal articles
Narcissism and the Use of Personal Pronouns: Revisited In Journal of Personality and Social Psychology (2015) Coauthor(s): Melanie Brucks, Angela Carey, Albrecht Kufner, Nicholas Holtzman, Fenne Deters, Mitja Back, M. Brent Donnellan, James Pennebaker, Matthias Mehl
Narcissism and the Use of Personal Pronouns: Revisited
Interleukin (IL)-17A, F and AF in Inflammation: A Study in Collagen-Induced Arthritis and Rheumatoid Arthritis In Clinical & Experimental Immunology (2014) Coauthor(s): Sujata Sarkar, Melanie Brucks, Shivali Justa, Judith Endres, David Fox, Xiaoqun Zhao, Fatima Alnaimat, Brian Whitaker, John Wheeler, Brian Jones, Swaroopa Bommireddy
Read about executive education
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