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Henley Business School, Africa


Altech ICT Online Masters Programme with Dr Melanie Prinsloo - Part 2 of 7


Henley Business School, Africa

In summary – we democratise information (or attempt to) We have worked for the last four years (+150 000 interviews nationally + a host of satisfied clients) to develop alternative research methodologies that are more appropriate for developing countries. These methodologies also facilitate self-directed development by engaging the community from the information gathering phase right through to attracting attention from stakeholders with a vested interest in the commercial and social development of the communities under investigation We are currently rethinking the model to take the program beyond its pilot

Specialties: Marketing Research Relationships and Networks Capability approach Community participative research

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Education Qualifications PhD, Economics, University of California, Berkeley, USA, 1995 MS, Transportation Management, Shanghai Maritime University, China, 1986 BA, Maritime Economics, Shanghai Maritime University, China, 1983 Research Interest Real Estate Capital And Financial Markets Mortg...
ACADEMIC DEGREES 1986 Standford University Ph.D Dr. Philos. WORK EXPERIENCE 2006 - Present Norwegian School of Sport Sciences Professor 1985 - Present BI Norwegian Business School Professor CONFERENCE PAPERS Kost, Dominique; Hærem, Thorvald; Arnulf, Jan Ketil; Andersen, Sve...
Dr.Dyachenko is interested in building mathematical models of consumer behavior and Bayesian estimation. She combines knowledge from psychology and statistics to develop quantitative tools to obtain insights that inform marketing decision making. Dr. Dyachenko worked in the field of database mark...
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