Mehdi Cherif-Zahar

Experience

Smartest Learning Co-Founder, CMO Aug 2019 –

IE Business School Associate Professor, Digital Marketing Feb 2020 – Present

Microsoft Senior Account Executive Feb 2017 – Jun 2019

Tupperware Brands EMEA Director of Brand, Communication and Digital Marketing Jan 2015 – Mar 2016

British American Tobacco

• Western Europe Marketing transformation lead Jun 2012 – Jan 2015
• Senior International Brand Manager May 2011 – May 2012
• Head of Brand & Market research Apr 2008 – Apr 2011
• Group Brand Manager May 2005 – Mar 2008
• Business Development Manager May 2004 – Apr 2005
• Brand Manager Mar 2002 – Apr 2005
• Project Manager CRM Apr 2001 – Feb 2002

Education

IE Business School Master of Business Administration - MBA 2016 – 2017

IMD Business School Certificate, Leading Digital Business transformation 2015

Sciences Po Masters International Business 1997 – 1999

Université de Neuchâtel Bachelor Management 1989 – 1992

Lycee Descartes Baccalaureat Economics 1982 – 1989