Maya Draisin
Head of Marketing, Condé Nast at Yale School of Management
Biography
Yale School of Management
Maya Draisin is a creative leader with a passion for the future and how technology is changing our world. She has demonstrated success in conceiving and executing world-class cross-media programs that drive sales and build brands. Maya excels at devloping and managing relationships and building consensus. She has experience across marketing disciplines: branding, print and digital advertising, branded content, collateral, experiential and sponsorships.
Since November 2018 she has been the Head of Marketing for the Culture Division at Condé Nast. In that role, Maya pursues and oversees revenue opporunities for WIRED, The New Yorker, Vanity Fair Pitchfork, Ars Technica, and Teen Vogue while ensuring that all extensions reflec the brand’s ethos. In addition, she also oversees marketing strategy for five verticles for Condé Nast including: Business/Technology/Finance, Auto, Media & Entertainment, Luxury, and Vice (all things bad for your—from spirits to cannabis to exports).
Prior to that, she was VP of Marketing for the Innovation Collection which included GQ and Golf Digest, in addition to WIRED and Pitchfork. She was also Head of Marketing for WIRED, where she was integral in founding tent pole extensions including WIRED Brand Lab, WIRED Store, WIRED Business Conferences, as well as custom content programs including the award-winning The Connective, a 48-hour, crowd-sourced digital magazine for Cisco Systems, and #MakeTechHuman, a year-long expolartion into where technology is taking us for Nokia—the largest single brand deal in Condé Nast history.
Maya was President and Cofounder of The Webby Awards (“The Oscars of the Internet”), and it’s juding body, The International Academy of Digital Arts & Scienes where she built the judging process and 500-member panel of experts, including musician David Bowie, Internet co-founder Vinton Cerf, Simpsons creator Matt Groening, and Huffington Post Founder Arianna Huffington.
She has been named to MIN’s “21 Most Intriguing People in Media” the MIN marketing Hall of Fame, Folio’s Marketing 100 in 2018, and Katie Couric’s “Women Who Should Be Famous.” She presents frequently on the future of media with annual visits to the Yale Publishing Course, AdWeek, and this year, Collision.
She lives in New York City with her husband and two children. If you Google her, you will likely learn that they threw our her dry cleaning, which made international news.
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