Mary Bourne Marth

Mary Bourne-Marth, Vice President, Key Account Marketing, Showtime Networks Inc. (SNI), joined the company in March 1989. Bourne-Marth currently leads a marketing team of Showtime corporate and field personnel for cable and telco key accounts, with the goal of marrying SNI strategic marketing objectives to affiliate marketing initiatives. Her teams work on a wide variety of campaign initiatives varying from multi-tactic, multiplatform subscription marketing campaigns to program promotion initiatives for key SHOWTIME original series like HOMELAND® and DEXTER®. She has been recognized for excellence with several company awards, and she is the recent recipient of the CTAM Texas Oklahoma Silver Saddle Award for excellence in marketing leadership. She is also a strong proponent for leadership and mentoring initiatives, and in 2002 she was inducted as a Fellow into the WICT Betsy Magness Leadership Program. Bourne-Marth’s marketing career spans 27 years; in addition to her tenure at Showtime she has also spent time in product management roles for KBLCOM (now Time Warner) and for Texas Commerce Bank (now Chase J. P. Morgan) and as Assistant Director, Career Planning for the Jones Graduate School of Business at Rice University. Bourne-Marth is very passionate about education; in 1979, with a grant from the Asia Foundation, she taught English in an extension program for the Prince of Songhkla University in Pattani, Thailand. She currently serves as an Adjunct Professor for the Capstone course in the Rice University MBA program, a comprehensive applied-strategic planning course for the MBA-Professionals and Executive MBA programs that works directly with Houston community non-profit organizations on strategic challenges. She has held various Board officer positions throughout her career, including Chapter President, Women in Cable and Telecommunications (1993); President, Rice University Jones Graduate School Alumni Association (JGSAA), (1999 - 2000); President, Cable Television Association of Marketing, Texas Chapter (2008 – 2010), and as a Director for the Association of Rice Alumni Board from 2007 – 2009. She is currently a Board Director for the Fort Bend Education Foundation. Bourne-Marth received her Bachelor, Science of Business Administration degree cum laude in Economics from the University of Missouri in 1984 and a Masters of Business Administration in Marketing and Finance from Rice University in 1987. She resides in a suburb of Houston, Texas with her husband Jeff, and they are the proud parents of Carl Marth, a University of Texas Deans Scholar Honors program student in Physics.

Teaching Interests: 

Marketing, Strategic Planning for Nonprofits